As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and Marketing team with high level of trust.
What You'll Do for Us
To contribute CCTM marketing strategy development and support Frontline Marketing Director, including:
- Bottler's alignment on Marketing strategies & integration of plans (partnered with Franchise and C&CL),
- To identify & prioritize the big bets in market Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.
- Localization and real-time amplification of campaigns (through IMX) .
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- Brand activation: experiential, POS (supported by IMX).
- Support the system in customer marketing.
- Regional DME allocation and spending, including ATL & BTL.
- Agency management.
- Shamelessly apply best practice from other markets, including CBL, SCCL, and other OU team.
Qualifications & Requirements
- Degree qualified.
- Proven track record of leading complex projects with multiple stakeholders
- Relevant experience in consumer marketing or operation.
- Fluent verbal and written English and Mandarin
- Located in Shanghai - 20%-25% travel
Skills:
Channel Optimization; Annual Business Planning; Distribution Management; Channels Strategy; Channel Relationship Management; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment