Senior Director, Marketing Data Domain Owner

The Coca-Cola Company is embarking on a Marketing Transformation to create the most engaging end-to-end consumer experience possible and bring superior innovation to every consumption moment. Since rich, proprietary data will be a key enabler of this acceleration, we are establishing a networked Marketing Data Strategy (MDS) team to define and execute a unified data strategy, aligned with the broader Enterprise Data Strategy.

The Marketing Data Domain Owner will be responsible for driving the MDS strategy and vision to support high-priority initiatives across the Marketing organization.

Key Accountabilities

• Data vision, strategy, and roadmap
  • Define the high-level data vision and roadmap for the Marketing Domain to include KPIs, major initiatives, and milestones aligned with overall enterprise data strategy and business objectives
  • Assess and prioritize business value, impact, and feasibility of Marketing Domain use case requests (e.g., new source integration, automation, analytics)

• Resource allocation
  • Consult stakeholders / experts to estimate resource needs for Domain initiatives and use cases
  • Secure allocation of funding to ensure that Marketing Domain initiatives and use cases are adequately supported and staffed to meet planned implementation timelines

• Process ownership
  • Define data governance policies around sharing, usage, quality and access of Domain data
  • Champion data fluency, capability building, and adoption of best practices within Domain
  • Appoint teams to conduct use case data maturity assessment and develop high-level solutions

• Leadership, Stakeholder management and communication
  • Lead a cross-functional team as main the owner of the program (4-6 people, no direct reports)
  • Engage and align across network (incl. Marketing Domain, other Domains, and third-party partners) for integrated insights on project prioritization and the discovery of new use cases
  • Facilitate change management, adoption, and delivery of overall roadmap

• Tenured Marketer: The candidate should have extensive experience in marketing, with a strong understanding of marketing strategies, consumer engagement and innovation.
• Strong Data Literacy Skills: The candidate should be proficient in handling data, including data analysis data governance, and data-driven decision-making.
• Mix of Technical / Business Experience: The candidate should have a blend of technical skills (related to data models, data integration, analytics) and business acumen (understanding of business needs, stakeholder management, and resource allocation).
• Experience with Senior Leadership: The candidate should have experience interfacing with senior leadership, including communicating complex ideas, flagging risks, and proposing mitigation plans.
• Preferred 10 Years of Related Experience: The ideal candidate should have a minimum of 10 years' experience in roles related to marketing, data strategy, or a combination of technical and business roles relevant to the job description.

• Strategic Thinking and Problem Solving: The ability to bring structured thinking to complex topics and develop strategic solutions.
• Interpersonal and Facilitation Skills: Strong communication and facilitation skills to engage with various stakeholders and lead cross-functional teams.
• Highly Collaborative: A collaborative working style with ability to deliver results through teamwork and strong rapport-building.
• Motivational and Problem-Solving Skills: The ability to motivate teams, resolve issues, and drive projects to successful completion.
• Flexibility and Multitasking: The capacity to manage multiple tasks and initiatives concurrently in a dynamic environment.