We are on a mission to transform the way we capture immediate value opportunities while creating long-term, sustainable revenue streams that drive growth for both our business and our customers. This position plays a critical role within our Foodservice and On-Premise Digital Organization, leading strategic partnerships, initiatives, and capabilities that propel our organization further and faster along the digital evolution. This role is responsible for developing and executing strategic initiatives across both present-forward digital disciplines and future-back capabilities, accelerating customer digital enablement and strengthening our position as market leaders.
What You'll Do for Us
Digital Capability & Partnership Development
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- Leverage knowledge of external digital partner landscape (i.e. restaurant tech.) to identify unique and scalable activation solutions against prioritized industry and company opportunities - enabling sustainable, profitable beverage transactions.
- Collaborate with leading and emerging restaurant technology companies to develop differentiated growth capabilities for Coca-Cola restaurant partners.
- Continuously scan the marketplace to identify, evaluate, pilot and pursue new digital capabilities and solutions.
- Support annual planning and resource allocation processes to right-size investments across digital opportunities.
Coca-Cola Restaurant Customer Collaboration
- Collaborate with Coca-Cola Foodservice & On-Premise (FSOP) customer teams to develop strategic plans with leading restaurant customers - drive traffic, trial and awareness that results in value created for Coca-Cola customers and brands.
- Directly engage as the digital SME with Coca-Cola foodservice and on-premise customers to drive enhancements and growth for digital ordering channels.
- Support restaurant customer digital-growth execution - collaborate with customer digital teams to identify & prioritize opportunities and then create solutions to deliver progress against stated goals.
- Partner with cross-functional teams (i.e. brand, Integrated Marketing Communications, Channel Planning, etc.) to deliver integrated programming & system alignment.
Associate Digital Acumen & Enablement
- Partner with internal and external capabilities organizations to elevate internal digital competence and confidence - build knowledge, accountabilities and full system integration to drive value creation and profitability.
- Conduct custom research, based on prioritized customer opportunities, to develop industry-leading knowledge and best practices to win the digital occasions by maximizing digital capabilities and transactions.
Qualifications & Requirements
- Bachelor's Degree in Marketing, Business, Communications, or related field
- 10+ years of experience in Sales, Marketing, Media, Digital/Tech or similar
- Experience with digital strategy/execution and technology platforms, particularly with or for restaurants; Go-To-Market experience is a plus.
- Expertise in digital transformation and emerging technologies, with the ability to assess, implement, and scale innovative solutions
- Track record of building and developing collaborative relationships to extract value and drive growth
- Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Strong data analytics and performance measurement skills, leveraging insights to optimize digital capabilities, measure impact, and refine strategies for long-term growth.
- Detail-oriented with exceptional critical thinking and creative problem-solving abilities
- Ability to develop business cases and prioritize workstreams to collaborate effectively across a complex system of internal & external stakeholders and drive organizational change
- Strong written & verbal communication skills, experience presenting to senior leadership and distilling complex concepts into clear opportunities.
- Project management and time management skills; experience with Microsoft Office Suite, Asana, Monday, Smartsheet, Notion is a plus
Location - Atlanta (Preferred), US Remote
Travel - Approximately 25%
What We Can Do For You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Intrapreneurial Leadership: Playing an integral role on an innovative, fast-paced team that is creating change within a Fortune 200 company - making a positive impact on some of the largest restaurant brands in the world.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Video Solutions; Social Media; Financial Acumen; Customer Relationship Management (CRM); Programmatic (Inactive); Paid Search Marketing; Marketing Campaigns; Collaborative Leadership; Marketing Strategies; Waterfall Model; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Group Problem Solving; Communication; Google Analytics; Decision Making; Search Engine Marketing (SEM); Digital Signage; Negotiation; Cross-Functional Teamwork; Connections Planning; Agency Management