Director, Marketing CCL and PACs Intelligence Integrated Data Management and Operations

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.

This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team is dedicated to providing data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.

• Lead the management, governance, and integration of end-to-end intelligence suite, aligning and collaborating with the enterprise data and technology strategy and team.
• Facilitate easy access to data across the Company by driving data democratization and simplification in partnership with enterprise data and technology team.
• Lead key external global agency partnerships, defining the priority partners to unlock and bring the best from the outside in across the data and analytics landscape.
• Design and implement user-centered personas and holistic data and analytics tools to enhance data fluency and user satisfaction.
• Lead Marketing & PACS Intelligence data operations, orchestration, prioritization, backlog management and delivery effectiveness.
• Design and operationalize operating effectiveness KPIs and tracking for maximum use and democratization across intelligence solutions for full enterprise data leverage.
• Lead, develop and nurture partnership across enterprise and domain-led data strategy needs with business domains and data and tech services cross-functional partners, inspiring a culture of continuous improvement, adaptability, and personal accountability. Model a high-performing engagement team culture that drives transformational impact.

• Advanced data management: Expertise in data governance, data integration, data quality, and data architecture.
• Data analytics platforms: Proficiency with analytics platforms such as Power BI and other business intelligence tools.
• Cross-functional data & technology collaboration: Demonstrated ability to collaborate across multiple functions, teams and external vendors to achieve technology and data integration goals.

• Expertise in strategic planning and project management to establish operational efficiencies.
• Ability to define and track metrics and OKRs to drive prioritization and ensure continuous strong solution delivery.
• Strong skills in connecting the dots, identifying, and implementing best practice processes for integration to ensure optimal outcomes.

• Creativity in conceptualizing new methods, techniques, and processes for increased efficiency and integration across vertical product-focused teams.
• Proficiency in stakeholder management to enhance understanding, adoption, and full utilization of plans.
• Analytical problem-solving skills to propose creative, modern solutions or advancements within the job area/function.
• Adept design thinking across multiple user personas to ensure products and solutions will be fit-for-purpose and most relevant and usable across stakeholder base.

• Excellent organizational, verbal, and written communication skills with a focus on simplification and storytelling.
• Proven ability to cultivate strong partnerships cross-functionally and with external agency partners.
• Competence in integrating and connecting multiple, disaggregated data points into compelling and cohesive products and systems.
• Skilled in effectively influencing and navigating within a matrixed organization structure.

• Leads by example driving strategic and sustainable operational impact.
• Consistently models growth behaviors of being the role model, setting the agenda and helping people be their best selves inspiring next level of leadership across the team.
• Acts as a change agent, influencing belief and adoption.
• Demonstrates high emotional intelligence, resiliency, and adaptability.
• Thrives in ambiguity and proactively leverages the opportunity for iterative progress.

• Minimum of 10 years of relevant experience, ideally in international settings leading culturally diverse teams.
• Experience managing teams and agency partners in delivering complex data management projects.
• Experience developing and managing self-service digital tools/platforms leveraging data & analytics and technology solutions.
• Experience in agency/consulting/client-services preferred.
• Experience building data and analytics solutions and/or leveraging data and analytics solutions as a business user within marketing or another function preferred but note required.
• Strong background in strategic planning, design thinking, and agile methodologies.
• Proven experience in developing and operationalizing both strategic and executional plans, with a blend of short-term and long-term perspectives.
• Excellent project management skills with familiarity in project management software (e.g., Microsoft Project, Smart Sheets, Trello, etc.).
• Passion for influencing the adoption of new transformational solutions, approaches, and services.

• Bachelor's Degree required; MBA or Advanced Degree preferred.

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.