Director, Global Marketplace Performance Protocols Intelligence Services

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.

This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. In your role within the Business & Marketplace Performance Domain, you will shape, implement, and operationalize our next generation data strategy and be instrumental in driving transformational initiatives globally with OUs, Category teams and agency partners. You will be on the pulse of industry-leading marketplace-wide data capabilities and lead the creation of effective Marketplace Performance Measurement solutions and data management protocols. This role will help steward our organization towards the improvement of our Marketing Intelligence agenda, in particular the improvement of our key success metrics of speed of insights, accuracy, and coverage. This role will also play an important role in expanding the adoption of operational data and analytics products into monthly, quarterly, and annual routines. You will be part of a globally networked, service delivery team building a transformational, and competitively advantaged data supplier landscape that drives data quality, stability, and simplicity across our 9 Operating Units. In collaboration with the Digital & Technology Services team this role is essential in ensuring the successful execution of strategic roadmaps and delivery of MPI initiatives.

• Elevate value delivery with current and new data suppliers, partnering with Marketing, Strategy, and Finance stakeholders in the Operation Units and in Center Domains.
• Help transform our intelligence domain by continuously pushing internal and external boundaries to improve marketplace coverage, speed of insights, and enhanced data granularity for optimal decision-making
• Build new value-based partnership models for the future to maximize external marketplace understanding and cutting-edge solutions that drive growth
• Embed innovation trends, consumer trends, and competitive insights to identify opportunities for innovation in partner roadmaps
• Refine and operationalize partner performance metrics and continuously monitor performance gaps, opportunities, and end-user satisfaction
• Hold partners accountable for data delivery, ingestion, cleaning, metric construction, data harmonization and warehousing so that data is consistent, comparable, and accurate across our foundational data & analytics products

• Lead the creation and refinement of intelligence protocols, ensuring methodologies are robust, efficient, and adaptable to evolving needs of the business
• Refine and monitor Standard Operating Procedures (SOPs) for data gathering and reporting to ensure consistency and accuracy in operations
• Provide subject matter expertise for proprietary and syndicated intelligence products while driving awareness and self-service mindset

• Have an outside-in POV, be a champion of change, and partner with your peers to increase user adoption of new measurement systems to improve data quality and market share reporting
• Conduct rigorous assessments of data quality, completeness, and reliability; develop and implement strategies to address data quality issues
• Help design and implement processes to integrate diverse data sources, ensuring seamless compatibility and supplier-agnostic interoperability across systems

• Develop strong connections with key stakeholders in the Operating Units and the Center, understanding their needs and expectations to create long-term trust and collaboration
• Anticipate and mitigate risks and pain points that could impact end users and stakeholders, resolving issues quickly and effectively
• Act as an advocate to and representative for stakeholders within the organization, ensuring their needs and concerns are taken into account during decision-making process
• Be an adoption champion for our intelligence solutions and accelerate the Company's self-service agenda

• Maintain a positive, solution-focused attitude, even when managing difficult requests or high-pressure situation
• Regularly evaluate service processes to identify and implement improvements that enhance end-user experience and efficiency
• Identify and implement improvements in intelligence products to enhance efficiency, effectiveness, and experience over time
• Utilize general management mindset during business planning and demonstrate ability to self-sufficiently manage budget, contract creation, and invoicing/payment process

• Contribute to the growth and success of a high-performing global team by promoting a positive team environment, encouraging open communication and collaboration among team members
• Assist in implementing a compelling vision for our partner roadmap that aligns with organizational goals
• Demonstrate personal accountability, integrity, and a strong work ethic to inspire peers through actions and attitude
• Celebrate achievements by recognizing both individual and team successes, fostering a culture of appreciation and motivation

• Data Storytelling - Simplicity is Key: Ability to simplify and persuasively communicate complex data into actionable insights to non-experts and cross-functional business stakeholders
• Independent & Outward Focused Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a functional discipline and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
• Cross-functional collaboration: Experience working with global, cross-functional teams (Marketing, Finance, Strategy, Commercial, Technology) to ensure alignment with key stakeholders
• Stakeholder Management: Strong communication and interpersonal skills to present insights and influence senior leadership and stakeholders globally
• Retail Audit Expertise: Deep experience with data collection, sampling, and extrapolation methodologies; outside-in thinking for next generation agency/partner management and value delivery

• Minimum of 10 years of work experience, FMCG analytics expertise. The required focus is on the relevance of the recent work you have done as it pertains to this role. We look for experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a regional or global role preferred. Ideally you will have worked in roles that have developed both strategic and operations capability.

• Bachelor's Degree required; Master Degree preferred.

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.