Director, Frontline Marketing - Thailand & Laos

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

We are recruiting a Director, Frontline Marketing for Thailand & Laos to be a core part of our local Frontline Marketing team.

As the Director, Frontline Marketing, you'll work to lead alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including innovation projects and marketing platforms) in partnership with Commercial and Franchise Leadership colleagues.

Focus, Scope, & Impact:

• Provide strategic and executional / region (Thailand & Laos) specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
• Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership.
• Lead the liaison with regional category teams on behalf of your region, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
• Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with regional Marketing Lead and broader marketing team.
• Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
• Oversee localization and real-time amplification of integrated marketing experience platforms within the region
• Oversee transcreation of all marketing assets and program amplification at the local level, including Point-of-Sales (POS) activations & promos, Key Opinion Leaders (KOL)/Influencers management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

• Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

• Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.
• Experience developing and managing budgets.
• Senior level experience in a complex organization
• People management experience

• Marketing Strategy & activation/execution
• Business, commercial and financial acumen
• High level of understanding of media planning & effectiveness