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Digital Campaign Specialist

AT Coca-Cola
Coca-Cola

Digital Campaign Specialist

Charlotte, NC

Requisition ID: 196026

Posting Locations: Charlotte

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Full Time Teammates are also eligible for:

  • Paid Training
  • Paid Time Off plus paid holidays
  • 401(k) with Company matching on a dollar-for-dollar basis
  • Employee Stock Purchase Plan (ESPP)
  • Group Health Insurance - Medical, Dental, Vision & Disability
  • Basic and Supplemental Life Insurance

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Job Overview

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The Digital Campaign Specialist will be responsible for designing and implementing complex marketing automation solutions utilizing the Salesforce Marketing Cloud platform. The successful candidate will be a subject matter expert in Marketing Cloud, with a strong technical background and the ability to work across cross-functional teams.

Duties & Responsibilities

  • Gather requirements, design, develop and configure customer-centric journeys that bring to life marketing strategies that drive customer acquisition, engagement and retention
  • Creating dynamic and segmented marketing campaigns using AMPscript and SQL expertise
  • Build automations for marketing, analysis, and system maintenance using SQL knowledge
  • Maintain and optimize SFMC for peak performance and data integrity
  • Lead technical implementation of campaigns that align to our marketing and selling strategies, ensuring that solutions are aligned with business requirements and platform best practices
  • Stay up to date with new Salesforce Marketing Cloud features and technologies, and assess their impact on existing solutions

Knowledge, Skills, & Abilities

  • Understanding of Marketing Cloud architecture and data models, including Journey Builder and Email Studio
  • Excellent communication and presentation skills, with the ability to translate complex technical concepts into clear and concise messaging for non-technical stakeholders

Minimum Qualifications

  • Bachelor's degree with 1 through up to 3 years of relevant experience

Preferred Qualifications

  • Bachelor's degree preferably in business administration, marketing, computer science, and/or related field
  • Salesforce Marketing Cloud certifications, including Marketing Cloud Consultant, Email Specialist, and Developer, are preferred

Work Environment

Office environment

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As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status..

Client-provided location(s): Charlotte, NC, USA
Job ID: cocacola-196026-en_US
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • HSA With Employer Contribution
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA With Employer Contribution
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • Company Outings
    • Casual Dress
    • Snacks
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)