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Startech Brand Manager

AT CDW
CDW

Startech Brand Manager

Chicago, IL

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges.
The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.

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Key Areas of Responsibility

  • Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration

  • Analyze industry information to identify opportunities and develop strategies to increase sales

  • Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans

  • Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base

  • Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management

  • Communicate partners' financial conditions and market new products related to the assigned partner

  • Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences

  • Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding

  • Engage with CDW Procurement to help forecast sales volumes.

  • Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives

  • Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share

  • Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives

  • Assist the Product Specialists in creation and review of content for respective manufacturer ads

  • Obtain and facilitate necessary partner and industry certifications

Education and/or Experience Qualifications

  • Bachelor's degree + 2 years sales/marketing experience, OR

  • 6 years' experience in sales/marketing, OR

  • 4 years CDW PPM experience + 2 years' experience in sales/marketing

Required Qualifications

  • Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders

  • Proficient in Microsoft Office applications

  • Demonstrated financial and business acumen

Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self-and your best ideas-to CDW. Because diverse perspectives bring forth better problem solving-and better solutions for our customers on a rapidly evolving technology landscape.

Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: https://cdw.benefit-info.com/

Client-provided location(s): Chicago, IL, USA
Job ID: CDW-R24%5F00001397
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA With Employer Contribution
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Adoption Assistance Program
  • Work Flexibility

    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • Snacks
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

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