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Integrated Marketing Manager

AT Bloomberg LP
Bloomberg LP

Integrated Marketing Manager

New York, NY

Description & Requirements

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

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The role:

We're seeking a highly-motivated Integrated Marketing Manager to join our brand and GTM team, which is responsible for our consumer brand, and the development, execution and measurement of our full-funnel of consumer marketing

campaigns from brand through to demand, across all channels. In this role, you'll support the design and management of our consumer marketing program across paid and owned media channels. You'll work with partners across the company to design innovative marketing strategies for new and existing products, and work hand-in-hand with our creative team to launch outstanding campaigns which hit our objectives.

You'll make sure we get our campaigns done, and done right.

We'll trust you to:

Manage delivery of our marketing campaigns from end-to-end: across a wide range of products & business objectives - from our biggest launch moments to tactical promotions

Own our marketing calendar: coordination across marketing channel owners to keep the marketing calendar up to date and hitting our objectives; and communicate with wider stakeholders

Lead our reporting on holistic campaign performance, driving best-in-class measurement in collaboration with our Martech team

Coordinate with the newsroom, our digital product team, and other partners across the business to make sure we're bringing the best of our product to audiences

Provide thoughtful recommendations to improve integrated campaign performance using data and feedback

You'll need to have:

5+ years experience in marketing, either in-house or in an agency - media industry or digital subscription experience a bonus but not required

Experience managing marketing campaigns for different objectives from upper to lower funnel, and for a variety of products

Tight-knit collaboration skills and the ability to manage multiple projects at once in a fast-paced environment

Strong project management skills and organization - experience working with project management tools is a bonus

Strong analytical skills; demonstrated ability to find insights within reporting and clearly communicate them to stakeholders

Ability to brief our data team to get the reporting which will give you these insights, as well as conduct analysis yourself - this requires confidence in MS Excel, and GA4

Excellent communication and stakeholder management skills

A passion for the news and media

IF THIS SOUNDS LIKE YOU:

Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at: https://www.bloomberg.com/company/careers/working-here/media/?tactic-page=588594

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email AMER_recruit@bloomberg.net (Americas), EMEA_recruit@bloomberg.net (Europe, the Middle East and Africa), or APAC_recruit@bloomberg.net (Asia-Pacific), based on the region you are submitting an application for.

Salary Range = 100000 - 135000 USD Annually + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation, [Exempt roles only], paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

Client-provided location(s): New York, NY, USA
Job ID: Bloomberg-10040299
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Access to Online Courses
    • Lunch and Learns
    • Mentor Program
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Founder led
    • Employee Resource Groups (ERG)