About this role
Job Purpose/Background:
The role sits within the BlackRock EMEA central marketing team, focusing on client campaigns across the EMEA region. As a central function, the team is responsible for creating and scaling data-driven marketing campaigns for various client segments, aligned with business priorities.
Key Responsibilities:
- Campaign Creation: Support the end-to-end process of developing and executing marketing campaigns, including the creation of all associated assets such as digital content, visuals, and multimedia components.
- Client Experience Management: Oversee the client journey, ensuring a cohesive and impactful messaging strategy that aligns with client expectations and business goals, in close partnership with key stakeholders.
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- Regulatory Compliance: Ensuring all marketing activities comply with industry regulations and standards.
- Data-Driven Growth: Embrace a growth mindset by leveraging data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and elevate marketing effectiveness.
- Reporting and measurement: Measuring campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners.
- Agency Collaboration: Work closely with external agencies to ensure the seamless execution of campaigns, leveraging their expertise for creative development and strategic planning.
- Relationships: Build and maintain strong working relationships with business stakeholders as well as the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Collaborate closely with the campaign and product marketing teams within the EMEA central marketing unit.
Knowledge/Experience:
- 3+ years B2B marketing experience.
- Proficiency with marketing automation platforms (e.g., Eloqua,).
- Understanding of client journeys across the full marketing mix.
- Strong skills in crafting marketing materials with impeccable written English.
- Experience in scaling campaigns across diverse languages and regions is preferred.
- Knowledge of the investment/financial sector is beneficial
Competencies:
- Ability to swiftly establish and nurture strong professional relationships.
- Excellent verbal and written communication skills with extremely good attention to detail.
- Strong eye for design and consistency of visual identity.
- Creative and proactive in generating new ideas, with a self-driven work ethic.
- Comfortable working both independently and as part of a collaborative team.
- Effective in navigating international team dynamics within a complex matrix organization.
- Thrives in a fast-paced, dynamic environment; capable of advancing key initiatives and managing multiple projects concurrently.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person - aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.