Product Manager, BDI

Job Description Summary

Job Description

P3-12796

• Develop PI (Peripheral Intervention) strategies based on the analysis and research of market data, align with the product strategies/positioning.
• Execute The PI to the correct direction through timely cross-functional collaboration and customer communication.

• Establish relationships with KOLs, Healthcare Professionals (HCPs) and relevant policy makers.
• Plan, allocate and implement marketing strategic plans for all responsible products - current and new products.
• Conduct market research to understand market, competitors, brand positioning.
• Contribute to field force training on product, product positioning and key messages.
• Attend regular sales meetings and joint calls.
• Keep cross-functional communication and collaboration including SAL, Commercial, RA, distributors, customers, and other departments.

• Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
• Patient-Focused Mindset & Others.
• Understand disease pathology, how it impacts the patient and where BD's products best fit during the treatment process.
• Identify patients ideally suited to BD's products through focused discussions on the customer's patients list with HCPs.
• Demonstrating knowledge and understanding of patients' needs.
• Improving the patient experience and long-term value creation.
• Any other duties that may be assigned occasionally as required by the business.

• Bachelor's degree in medical technology, marketing, or related field
• At least 5 years of Medical device experience in primary care/specialty care will be an advantage.
• Experience in Peripheral intervention / Interventional cardiology or specialty care portfolios is advantage.
• At least 3-5 years of marketing experience
• Experience managing complex projects.
• Excellent communication skills in both English and Thai
• Proficient in English, Microsoft Word, Excel and PowerPoint.