Job Description Summary
Under direct supervision of the Senior Manager Clinical Marketing Programs and Events, Marketing Communications, and as part of the US MDS business unit marketing communications team, this position of Manager Strategic Events is responsible for the overall external event and meeting strategy and execution and the planning and implementation of effective customer conventions and programs. This person will determine tradeshow and event strategies that support the company's strategic sales and marketing plans and help formulate the appropriate activities to meet our marketing objectives. This position will work closely with the Marketing and Sales team to help execute all marketing events and initiatives.
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Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Crucial Duties and Responsibilities
- Collaborate with sales and marketing collaborators to develop strategic plans and annual calendar for event execution with clear success measures that align to business objectives.
- Plan, handle, and complete all national level and local/regional level events for the US MDS business (approx. 12-15 tradeshows per year, 30-40 local/regional events per year).
- Handle vendor and association relationships, negotiate contracts, and supervise all event activities including but not limited to, housing, badges & food/beverage.
- Approve design, layout, cost estimates and construction of exhibits and displays.
- Work with creative agency on messaging, artwork and promotional materials for events including but not limited to, email campaigns, social media, communications to the field, pre and post meeting notices.
- Clearly connect with business partners and planning team members on project plans, creative and execution strategy, and project status.
- Partner with Digital Marketing Team to identify and supervise leads within the BD MarTech Stack.
- Maintain tracking of all shows and events and related expenses. Continuously identify areas for efficiencies and improvements. Make recommendations for streamlining events, cost-savings, and stronger strategic alignment across functions.
- Conduct post-event analysis, sharing insights and finding opportunities to improve year over year.
Qualifications, Skills and Knowledge
- 5-7+ years of event planning experience
- Bachelor's degree in event planning, hospitality, marketing, or related areas
- Certified Meeting Professional (CMP) preferred
- Excellent organizational, time management, logistical planning and execution skills are critical
- Can deliver on tight-deadlines, on-budget
- Strong project management and critical thinking skills
- High ability to work independently with limited supervision
- Self-starter with ability to work under pressure
- Positive and collaborative teammate
- Ability to travel is required
- Experience in:
- Sourcing and booking venues
- Procuring and liaising with vendors and suppliers
- Negotiating quotes, contracts, and agreements
- Handling logistics and on-site crew and event management
- Budgeting and invoicing
- Solutioning and reporting event metrics
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Required Skills
Optional Skills
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Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift