Job Requisition ID #
24WD79499
Position Overview
Autodesk is looking for a bilingual German/English content producer to create content for use in Account-Based Marketing (ABM) campaigns in EMEA. You'll bring your experience with journalism and storytelling to help Autodesk engage executives and decision makers within Autodesk strategic accounts, building awareness and preference for the Autodesk brand, solutions, and services and driving to tangible, measurable results.
You are an experienced content producer, able to write copy and work with agencies on visual formats such as videos, infographics and ebooks. You are curious and have a desire to understand the world through the eyes of our intended audiences. With these insights, you'll produce a rich library of content that captures their attention, showcases the value of partnering with Autodesk, and inspires them to act.
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You will report to the Director of ABM Content and partner with the principal ABM content strategist in the UK and partner with marketing and sales teams in the region to turn an understanding of audience needs and local priorities into content that scales to support ABM campaigns across enterprise, mid-market, and territory accounts.
This role is hybrid and based in Barcelona. You will attend some meetings in Autodesk's Barcelona office, and can elect to work from home.
Responsibilities
- Partner with the principal ABM content strategist and with sales and marketing teams to produce purpose-built content supporting EMEA ABM campaigns in German and English
- Understand the account-based buying committee needs, particularly for executives, and translate them into content
- Work with agencies on visual content formats such as videos and infographics
- Align with AMER and APJ content producers to ensure global content consistency and scalability
- Advocate for the Autodesk brand differentiators and activate them through compelling content
Minimum Requirements
- 2-5 years of experience in journalism or programmatic content publishing
- Understanding of Account-Based Marketing program messages and goals and how to create content to achieve them (experience in ABM is desirable not necessary)
- Familiarity with market requirements and related dynamics in the EMEA region, especially Germany
- 2+ years of experience with content marketing and audience nurturing to attract and engage audiences
- Clear, concise writer, editor, and content producer
- Experienced at setting goals, defining workloads, managing calendars, and reporting on outcomes
- Comfort in working with agencies on visual content production
- Confidence in moving project
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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