Job Description
The Marketing Specialist positionis responsible for supporting the Workplace Experience Group (WXG) Brand Development Team. This position will allow the individual to develop brand assets and tools to aid the Field Marketing Teams and Sales Teams to drive critical business initiatives, including sales growth; market penetration; customer retention; client acquisition and retention; client value creation; and improved margins and market share within the Workplace Experience Group Portfolio of Brands and Strategic Brand Partners. The role is responsible for delivering on the marketing strategy, market insights, promotions, merchandising standards, and communication to create demand among clients and consumers of products, services, and brands.
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This is a hybrid position based out of Aramark Headquarters in Philadelphia. The Specialist is typically expected to be onsite 3 days/week, but schedule can fluctuate based on business needs or project timelines.
Job Responsibilities
- Develop tools to deliver on the strategic initiatives with a focus on profitable growth.
- Drives changes that result in profitable incremental business growth for WXG using relevant insights and trends.
- Partners with WXG cross functional teams and corporate partners to achieve goals.
- Ensures programs have a solid business case and a positive return on investment.
- Leads revenue-building initiatives; increases market penetration and revenue in multiple channels; assures recommended pricing; follows established guidelines for profitability.
- Communicates trends and keeps the customer top of mind in strategies, programs, and implementation.
- Communicates and supports training for all strategies, brand programs, and processes to operations.
Travel:
- Potentially travel up to 25% for account visits, client tours, and tradeshow events.
Qualifications
- Bachelor's degree in marketing, or relevant field
- Strong visual eye
- Ability to work on multiple tasks at once
- 2-4 years professional experience
- Familiarity with a wide variety of social media platforms, preferred
- Deliver projects on time and on budget.
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.