Summary

Posted: Oct 8, 2024

Weekly Hours: 40

Role Number:200571729

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Brand Lead is a key member of the ALAC Marcom leadership team, reporting directly to the Marcom Director, ALAC & U.S. Hispanic. Our team creates and oversees Apple's rapidly-growing communications in Latin America, the Caribbean and the U.S.Hispanic Markets. Our teams work together to craft experiences and campaigns that impact people's lives in ways they could not have imagined. We do that a creative first mentality, and the belief our marketing efforts impact the business in our region. In this role you will lead an established team of Brand Managers, supported by Producers, Creatives, and other experts from various Marcom functional teams. Your role will be to guide, develop, and deliver integrated marketing communications strategies that drive Apple's brand value and business growth.

• 15+ years of experience in marketing communications, focusing on consumer products and services, either in a creative agency (in a client services or strategy function) or a global consumer brand.
• Proficiency in English.
• Available to travel domestic and internationally, up to 10%.

• You are self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital. You shape a compelling picture of the vision and strategy that motivates others to action.
• Adaptable, hands-on, proactive and a strategic problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey and lead projects from brief to completion. Able to challenge the status quo to drive innovation-and you thrive on doing so.
• Use sound judgment to prioritize and make effective decisions for product categories, aligned with the specific goals of the product marketing team.
• Understand and support the creative process, balancing the needs of a creatively-led organization with an analytical and data-driven approach to marketing. You are passionate about inspiring creativity, evaluating creative work, and nurturing ideas.
• Experience working across diverse brands and consumer segments in Latin America and the U.S. Hispanic market, especially with major retailers and carriers brands as a differentiator. Deep understanding of the media landscape and media consumption habits across Latin America and the U.S. Hispanic market.
• You are an effective team builder who excels at fostering trust, building credibility and influencing multiple stakeholders in a highly matrixed organization. As an empathetic and inclusive leader, you know how to empower and motivate exceptional talent.
• Skilled at leading a team of experienced brand managers, creative directors, producers, and strategists to plan, manage, and implement marketing communications across all consumer touchpoints.
• Resourceful, flexible, creative, and driven for results. Possess high energy, a positive attitude and commitment to contributing to an extremely collaborative culture.
• Experience in producing large and complex integrated campaigns.
• Excellent writing, visual storytelling, and presentation skills.
• Passionate about Apple's vision, brand, products and services.
• Proficiency in Spanish and/or Portuguese.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.