ESI Digital Marketing Manager, Mid-Market & Enterprise - Paid Media

BASIC FUNCTION:

The Digital Marketing Manager will join the ESI Digital Demand team to build and own the digital go-to-market strategy and manage paid media performance for our mid-market and enterprise segments. Working with strategic agency partners you will take ownership of driving visibility and conversion of key channels including, but not limited to: SEM/PPC, Digital Display/Programmatic, Content Syndication, Paid Social and Affiliate management.

You'll be joining a high performing team of digital experts that have consistently driven year on year growth and will be a fundamental player in the ambitious growth plans for a global organisation.

• Build a digital strategy that delivers on our lead generation targets across our global markets and build long term, sustainable demand generation.
• Management of the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.
• Take a test-and-learn approach to paid media management across channels, campaigns, content and destinations.
• Monitoring and reporting on performance of key channels at a platform level as well as performance through the marketing funnel
• Holistic approach to paid media management to maximise impact and increase share of voice in the market
• Management of performance media agencies
• Leverage performance media channels to deliver integrated and connected marketing programmes.
• Working with the web team, content teams, local marketers and agencies to develop and optimise effective ads, copy, and landing page experiences that drive conversion.
• Maintain compliance with internal policies and external regulations in partnership with internal stakeholders
• Use of digital analytics and reporting platforms to measure success and share performance.
• Identify, set-up and work with agency partners to launch into new channels and countries where necessary

• 5+ years' build digital strategies and running or managing paid media activation, including (but not limited to) SEM/PPC, Paid Social etc.
• International business experience and campaign activation is a big advantage
• Deep understanding of performance marketing channel selection and activation
• Track record of using paid media to drive improvements in lead conversion and sales opportunities
• Demonstrable experience of managing performance media agencies to time, outcome, and budget
• Demonstrable knowledge/experience of 'owning the follow up' and tracking the ROI and performance of marketing activity through the sales process
• Experience working on cost per lead initiatives/affiliate programmes and connecting lead gen activity to broader marketing activation and sales follow-up
• Strongly analytical, with a focus on the numbers and the detail
• Demonstrable experience of managing and optimising paid media activation across geographies and languages.
• Naturally inquisitive and always asking 'what's next?' to deliver the best possible outcome and best next action.
• Working knowledge of using Google Ads, Microsoft Ads, Meta, LinkedIn and the Google ecosystem of reporting platforms (Analytics, Looker etc.)
• Demonstrable experience of running tests and experiments to maximum reportable effect
• Experience and knowledge of digital marketing attribution and testing frameworks
• Experience with using Salesforce reporting is advantageous
• Knowledge or experience working as part of agile teams or running agile projects would be an advantage but not required
• Accuracy and attention to detail
• Proven track record of managing multiple projects on tight deadlines and driving meaningful results
• Exposure to working in large, global organizations would be useful
• Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
• Knowledge of the HCM/HR/Payroll market would be an advantage but not a requirement

• The language of ADP is English
• Excellent technical, oral, and written communication skills required.
• Ability to build strong individual and team relationships and manage multiple programs concurrently.
• Good attention to detail skills.
• Ability to problem solve, multi-task and meet deadlines
• Work independently and interact with various levels of management
• Ability to function in a flexible, constantly changing environment essential
• Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities
• Exceptional ability to translate business requirements into high-level and detailed functional specifications
• Effectively plans, coordinates and prioritizes work efforts of multiple groups
• Ability to work at a detailed level while maintaining the big picture of the overall system design
• Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate
• Anticipates, identifies, and resolves problems in a timely manner
• Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up
• Ability to communicate effectively with both business and technical staff and convey complex ideas
• Results oriented, proactive and spirit of initiative.