Description

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.Your Role: The Digital Marketing Manager will play a pivotal role in the execution of the Digital Marketing program for General Motors - Middle East, where we put the customer first and center of everything that we do. General Motors is fully committed to the automotive revolution and energized to create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best and equally, we seek a candidate who matches our passion.The Digital Marketing Manager is responsible accountable for the creation and implementation of all integrated Digital campaign strategies for Chevrolet and GMC. The key purpose of the role is to ensure that the Brands are in the forefront of the customer throughout their Digital shopping journey. Through innovative, relevant content and targeting methods, the brands need to entice/disrupt the journey to call attention to our carlines and improve brand opinion and consideration. The strategic management of our lower funnel lead generation programs are key in attracting in-market shoppers to our brands. This role offers an opportunity to shape innovative Digital Marketing strategies in the evolving automotive sector, with a strong focus on driving measurable results.What You'll Do: The Digital Marketing Manager will support in developing, executing and optimizing Digital Marketing strategies for General Motors in the Middle East. This role entails strategic digital planning to achieve brand objectives, data-driven campaigns to generate leads and enhance customer engagement to assist the organization in achieving sales volume targets and market share objectives. This role will collaborate with brand managers, retail managers, cross-functional teams and the dealer network on GTM planning thereby driving a performance marketing mindset across the ecosystem.The key areas of responsibility are described below, however, the scope is dynamic based on business needs:Develop the Digital Strategy for Chevrolet GMC Marketing:Define and craft each Brand's macro-level digital strategy along with micro-level carline campaign Digital strategies (aligned with overall business objectives)Develop the campaigns (brand, carline and lead generation) digital roadmap including messaging architecture and channel framework planning that includes Video, Search, Social, and Web ensuring the capitalization of personalization for different customer segments, such as first time buyers, repeat purchases, EV buyers, etcLead the integrated measurement (KPI) strategy for each campaignResearch and share innovation and emerging trends and propose opportunities to grow campaign efficiency and effectiveness in the Digital Social spaceCoordinate with the Brand Advertising Managers to improve campaign marketing resultsAlign the Digital Social campaign strategies with the CRM and overall Customer Experience strategyEstablish ties with key partners and stakeholders (agencies, media platform partners, global teams and Dealers) to ensure relevant and timely input into strategic work Manage Regional Digital activities:Manage the regional Digital Marketing and Communication activities that includes planning, campaign content development, media deployment, search engine marketing, online advertising, Always On/Evergreen programs, reporting and project managementLead, manage and execute the Always On/Evergreen program to drive measurable results for the business through expertise in PPC, Display and Retargeting, Programmatic Advertising, Conversion Optimization, Data Analysis and Performance Tracking Budget Optimization (both spend allocation and bid management), Creative Asset Development, Customer Journey Funnel Optimization and Reporting and InsightsMonitor and analyize competitor's digital marketing efforts to identify gaps, opportunities, and emerging trends and utilize insights to differentiate the brand's digital presence and establish a competitive edgeDevelop new and creative ways to use digital channels to help promote Chevrolet GMC brand objectives, integrate with offline marketing efforts, and engage with consumersStay ahead of industry developments and continually introduce innovative digital solutions to campaign planning such as DCO and AI related solutionsBudget Management: The allocation of resources to high impact initiatives, ensuring cost effectiveness and achieving ROI. The management of budget through routine activity such as accruals, forecasting and allocation managementCustomer journey optimization: Enhance digital tools, collaborate with design and development teams to ensure a seamless website experience and conduct A/B testing to identify high-performing web elementsCollaborations and Vendor Management: coordinate and lead external agencies and partners on all digital components and initiatives, partner with internal teams (e.g. Sales, Product, etc) to ensure digital strategies align with broader organizational goals and customer needsDevelop contingency plans to address risks, such as changes in customer behavior, economic downturns or unexpected market disruptionsPresent performance reviews and strategic recommendations to senior management, demonstrating how digital initiatives contribute to long-term business growthSupport the reporting function:Lead measurement metrics definition for Digital campaign efficiency and effectivenessLead the development of a KPI framework ongoing process to evaluate success of digital campaigns and the Always On/Evergreen ProgramDetermine program effectiveness and optimization based on metricsIntegrate Digital into Brand Media tracking where applicableCampaign Scorecards reportingSupport Integrated Campaign Metrics and PCAsContinuously assess the effectiveness of strategies and pivot where necessary to ensure alignment with business goalsToolkit, process, and best practice documentCollaborate with Brand to develop toolkits around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies and managing needs and expectations of the Dealer networkDocument and share best practices across brandsCoach/train the Marketing department on digital marketing innovation and opportunitiesLead on processes and optimization methods;On how to integrate digital into marketing mixDevelop Digital campaign project workflowsReporting and optimization processes