Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia is positioned as a market leader by the analyst community and is listed as one of the world's top software companies by The Software Report. We are Acquia. We are a global company with employees located in more than 30 countries, and we're building for the future. We want you to be a part of it!
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About the Role:
The Director of Marketing Operations and Analytics is a key strategic role responsible for driving the efficiency, scalability, and data-driven effectiveness of the marketing function. You will oversee marketing technology, data infrastructure, and analytics, ensuring that marketing strategies are executed flawlessly and that performance is measured and optimized for growth. This role combines operational leadership with deep analytics expertise, empowering the team with insights that enable smarter, faster decision-making. You will play a pivotal role in aligning marketing activities with revenue goals, customer insights, and overall business objectives.
The ideal candidate is constantly thinking about the next generation of digital marketing; how we can achieve more with what we have, how do we meet buyers where they are, assess if there are gaps in our tech stack, drive increased adoption and usage of our tools to increase sales and marketing productivity.
As the marketing organization's operational backbone, this role requires a proactive forward-thinker and hands-on leader who is passionate about innovation, technology, and the intelligent use of data to drive results.
Key Responsibilities:
Marketing Operations:
- Design and lead the marketing operations strategy, ensuring scalable processes across lead management, campaign execution, and performance tracking.
- Manage the marketing technology stack (CRM, marketing automation, data orchestration, analytics tools, etc.) to ensure seamless integration, usability, and alignment with the sales and customer success teams.
- Own the lead management process, including lead scoring, nurturing workflows, segmentation, and routing to ensure high-quality leads are passed to the sales team.
- Develop and optimize marketing workflows, increasing efficiency through automation and best practices across the team.
- Ensure cross-functional alignment between marketing, sales, and account management teams, ensuring that all campaigns, data, and initiatives are in sync with organizational goals.
- Govern data management and integrity, including data hygiene, compliance (e.g., GDPR), and accuracy across all marketing and sales platforms.
Analytics & Insights:
- Lead the marketing analytics function, creating dashboards and advanced reports that provide deep insights into the full customer journey, including lead generation, attribution, funnel performance, and campaign effectiveness.
- Build and maintain marketing models, such as multi-touch attribution, predictive lead scoring, customer segmentation, and lifetime value analysis, to enable more accurate forecasting and performance measurement.
- Partner with finance and revenue operations teams to align marketing metrics with overall business objectives, creating a cohesive view of marketing's impact on pipeline and revenue.
- Monitor market and competitive trends using advanced analytics to inform strategy, campaign planning, and optimization efforts.
- Deliver actionable insights to the executive team, identifying opportunities for growth, optimization, and innovation across all marketing programs.
Leadership & Strategy:
- Provide leadership and mentorship to the marketing operations and analytics teams, fostering a culture of continuous learning, collaboration, and innovation.
- Develop operational and analytics talent within the marketing team by providing coaching, training, and development opportunities.
- Drive a culture of data-driven decision-making across the marketing team by promoting analytics best practices and the regular use of insights to inform strategies.
- Drive operational efficiency, and ensure the successful execution of key initiatives within the digital marketing organization.
- Lead the evaluation and selection of new technologies, vendors, and tools to enhance marketing operations and data analysis capabilities.
- Manage budget for the marketing operations and analytics functions, ensuring efficient use of resources while maximizing ROI from tools, technology, and processes.
Qualifications:
- Bachelor's degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred
- 7+ years of experience in marketing operations, analytics, or related roles, with at least 3 years in a leadership capacity in a SaaS or technology driven environment
- Extensive experience with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud) and data orchestration (Openprise).
- Proven track record of managing complex marketing technology stacks, data flows, and multi-channel campaigns
- Expertise in building and managing advanced analytics models (e.g., multi-touch attribution, customer segmentation)
- Strong understanding of marketing KPIs and metrics, with experience developing and managing dashboards and reports
- Experiences with Account-Based Marketing (ABM) and supporting tools such as 6Sense
- Proficiency in data analysis tools (Domo) and knowledge of SQL or similar query languages
- Experience working closely with sales operations and revenue teams to align marketing efforts with pipeline and revenue targets
- Proven ability to implement marketing technology that drives measurable impact on growth
- Excellent leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Strong communication and presentation skills, with the ability to influence senior leadership and cross-functional teams
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.