Job Description
As a Sr. Manager, Lifecycle Marketing, you will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. You will own the lifecycle marketing strategy for your product portfolio, crafting data-driven communication strategies across email, SMS, sales, and servicing channels. Your mission is to build sustainable, growth-oriented marketing campaigns, leveraging customer insights and cross-functional collaboration.
We're looking for a strategic thinker, proactive executor, data-driven analyst, and collaborative leader who thrives on accountability and continuous improvement. If you're passionate about lifecycle marketing and driving business impact, we'd love to hear from you.
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What You'll Do:
Strategy & Planning:
- Develop targeted, segmented, and personalized lifecycle communication strategies across all customer stages for lending products.
- Monitor market trends, competitor activities, customer satisfaction, and retention rates to proactively inform marketing strategies.
- Maintain and enhance product-specific messaging, positioning, and sales enablement claims.
- Create and manage comprehensive marketing campaigns from ideation through execution, aligning with brand standards and business objectives.
- Partner with internal marketing teams (digital, social, creative, partnerships/affiliates) to ensure cohesive, integrated campaign execution across channels.
- Write strategic briefs, oversee content development, copywriting, and manage creative design deliverables.
- Analyze customer behavior, engagement, and segmentation data to inform and enhance lifecycle journeys.
- Generate comprehensive reports demonstrating LCM communication impact on business KPIs and deliver actionable insights for stakeholders.
- Drive optimization initiatives and build robust testing frameworks to continuously refine customer touchpoints and enhance performance metrics.
- Design and execute experimentation roadmaps focused on improving customer engagement and driving conversions.
- Actively collaborate and build strong relationships with key stakeholders across Marketing, Sales, Product, Loan Servicing, Compliance, Automation, and Engineering teams.
- Facilitate alignment and integration across various business units, ensuring lifecycle marketing supports overarching business goals.
Qualifications
Required Experience, Skills, & Competencies:
- 10+ years of lifecycle marketing experience; finance or lending experience strongly preferred.
- Expertise in managing growth-oriented campaigns on Email, SMS, App Push channels.
- Proven ability to interpret complex data sets, draw insightful conclusions, and translate analysis into strategic action.
- Strong experience developing clear product positioning and compelling messaging.
- Exceptional stakeholder management capabilities, including experience supporting sales partnerships.
- Extensive experience in email and SMS marketing strategy and execution.
- Comfort and competence in project management and vendor management.
- Outstanding communication skills, capable of effectively engaging with senior leadership.
- Experienced in content strategy development and distribution.
- Familiarity with customer engagement platforms such as Salesforce Marketing Cloud, Iterable, HubSpot, Insider, Marketo, or comparable orchestration platforms.
Additional Information
Achieve well-being with:
- Hybrid and remote work opportunities
- 401 (k) with employer match
- Medical, dental and vision with HSA and FSA options
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
- Up to $5,250 paid back to you on eligible education expenses
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
Work from home/hybrid:
We are proudly offering hybrid options in the Phoenix, AZ metro market. In other locations throughout the country, we offer work from home in the following states: California, Delaware, Georgia, Kansas, New Mexico, Texas, Utah & Washington
Join Achieve, change the future.
At Achieve, we're changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.