Job Summary

The Data Strategist collects, analyzes and synthesizes data into streamlined, actionable reports used to drive the effectiveness of our work. Partnering with internal teams they deliver analysis that supports strategic marketing initiatives.

Job Responsibilities

• Use syndicated research tools, such as Simmons and Global Web Index, to conduct target analyses and build audience profiles
• Build Boolean queries in social listening tools, like Netbase or Infegy, to understand drivers and triggers within consumer conversation
• Tell a story through data via presentation of material
• Learn about the client's business, including financials, industry, competitive landscape, marketing channels and strategic direction
• With guidance, set up and provide reporting across several channels, including brand, website, email, online media, ecommerce, social media, mobile, mobile applications, retail and video
• Develop tagging architectures and QA processes for digital builds
• With oversight, determine, calculate and interpret key metrics

• Proactively identify project issues, escalating and actively "managing up" and knowing when to ask for support

• Actively participate in client deliverables, for both creation and presentation
• Build rapport with internal and external teams and develop basic client management skills
• Support Senior Data Strategists in ongoing project needs

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Qualifications

Basic Qualifications

• Minimum of 1 year of experience in marketing analytics or similar

Preferred Qualifications

• Bachelor's degree inarelated field, or equivalent training and/or experience
• Creative agency, market research or media agency background work

• Incredibly organized with ability to multi-task in a fast-paced environment

• Ability to prioritize tasks and manage own workload
• Knowledge of syndicated research tools (e.g. Simmons, Global Web Index) and social listening tools (i.e. Netbase, Infegy) to conduct consumer and category research
• Knowledgeable of the traditional and digital media landscape, including paid, owned, earned analytics and insights platforms
• Experience in using Business Intelligence or data visualization tools (Tableau, Looker, etc.) a plus
• Proficiency in Excel and PowerPoint
• A strong desire to learn and a passion for marketing, analytics and the data industry
• Solid verbal and written communications
• Ability to work independently on a project or in a team environment
• Knowledge of statistical techniques and programming languages is desired

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