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5 Steps to Creating an Instagram Profile That People Can't Help But Follow

Updated 6/19/2020
5 Steps to Creating an Instagram Profile That People Can't Help But Follow
Simple changes that will grow your Instagram followers and your brand.

You know that social media can do everything from positioning you as a thought leader to building your brand to landing you a job. Accordingly, your LinkedIn and Twitter profiles are probably top-notch.

But what about your Instagram? It was one thing to have an account that was all food and selfies a couple of years ago, but nowadays it’s so much more than what you ate last night.

Think about what you try to do when building a connection with a networking contact—or, yes, even a hiring manager: You share who you are and what interests you. Well, Instagram can help you do just that. Check out the infographic below from Digital Information World for easy and effective ways to revamp your (personal) brand—without losing your personality. Yes, this is for companies, but there’s no reason these lessons can’t apply to you, too.


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Sara McCord runs a values-driven marketing firm that helps thought leaders go viral for their expertise. She creates visibility for brands, recently creating an 8-second video for a client that got 50 Million organic views on Instagram in one week. She’s worked with influencers and celebrities, boutique brands and small businesses, as well as large corporations. It’s extra sweet for her to be writing again for The Muse, where she launched her career in editorial. As a contributor, then columnist, then Staff Writer/Editor, Sara penned more than 200 articles for The Muse beginning in 2011, which led to a regular contributor role at Mashable; Business Insider bylines; and syndicated pieces on Forbes, Inc., Fast, Company, and more. For trending marketing news and best practices, follow her on TikTok.

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5 Steps to Creating an Instagram Profile That People Can't Help But Follow | The Muse | The Muse