Sara McCord

Sara McCord runs a values-driven marketing firm that helps thought leaders go viral for their expertise. She creates visibility for brands, recently creating an 8-second video for a client that got 50 Million organic views on Instagram in one week. She’s worked with influencers and celebrities, boutique brands and small businesses, as well as large corporations. It’s extra sweet for her to be writing again for The Muse, where she launched her career in editorial. As a contributor, then columnist, then Staff Writer/Editor, Sara penned more than 200 articles for The Muse beginning in 2011, which led to a regular contributor role at Mashable; Business Insider bylines; and syndicated pieces on Forbes, Inc., Fast, Company, and more. For trending marketing news and best practices, follow her on TikTok.