The Company

At Zuora, we do Modern Business . We're helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It's an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world's most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role

Zuora is seeking a paid search expert to join our marketing team as a Search Engine Marketing Manager. In this role, you will play a crucial part in shaping our digital presence and driving customer acquisition through paid search channels. Reporting to the Senior Director of Digital Marketing, you'll be responsible for owning the end-to-end management of SEM campaigns, including initial setup, daily management, and ongoing optimization. This role offers the autonomy to experiment with new ideas and contribute fresh perspectives, making it ideal for a strategic thinker who excels in both data analysis and creative problem-solving.

• In collaboration with the Senior Digital Marketing Manager, develop search engine marketing (SEM) strategies that efficiently meet business objectives.
• Manage setup and execution of paid search strategy, including configuration of account settings, tracking implementation, creation and organization of ad groups, writing of compelling ad copy, identification and refinement of keywords, and audience targeting.
• Implement and optimize advanced bidding strategies to maximize ROI, including automated and manual bid adjustments.
• Continuously monitor campaign performance, making real-time adjustments to bids, budgets, and targeting parameters to ensure alignment with business goals and KPIs.
• Conduct A/B testing on various elements of the campaigns (e.g., ad copy, landing pages, targeting criteria) to drive continuous improvement and learning.
• Manage campaign budgets, ensuring efficient allocation of resources across different campaigns and adjusting spend based on performance data and strategic priorities.
• Collaborate with cross-functional teams to communicate regular reporting updates to leadership, highlighting key metrics, trends, and insights.
• Make data-driven recommendations for campaign improvements to support the overall strategy.
• Participate in quarterly planning and provide performance forecasts.
• Stay informed about the latest trends and best practices in paid search and digital marketing to contribute ideas for optimization.

• Experience:
• 3-5 years of hands-on experience managing paid search campaigns
• Proven track record of successfully executing and optimizing paid search campaigns with measurable results.
• Technical Skills:
• Familiarity with tools such as Google Ads, Bing Ads, and other search platforms.
• Strong understanding of paid search reporting and analysis.
• Proficiency in web analytics, with extensive experience in GA4.
• Additional Qualifications:
• Excellent attention to detail, with strong organizational and execution skills.
• Ability to work efficiently under the direction of the reporting manager while managing multiple tasks and deadlines.
• Strong communication skills for reporting and collaboration with internal teams.
• Understanding of how paid search integrates with overall marketing efforts.

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays, "wellness" days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing