SENIOR PRODUCT MARKETING ASSOCIATE
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.
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Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
SENIOR PRODUCT MARKETING ASSOCIATE
Marketing & Communication exists to raise awareness of ZS Associates, brand the firm, drive demand for ZS products across multiple channels.
What You'll Do:
This position will report to the Product Marketing and Demand Generation Manager.
As a Senior Product Marketing Associate, you will play a key role in developing and executing strategies that drive product adoption, market growth, and customer satisfaction. This role requires someone who is not only passionate about product marketing and demand generation but also eager to learn, grow, and contribute to the success of ZS SaaS products. You will work closely with cross-functional teams to ensure our products are positioned effectively in the market.
- Positioning & Messaging:
- Understand the product features, segment the target market and define the benefits and clearly articulate the corresponding benefits and values.
- Describe the buying committee and each buyer persona for each segment.
- Collaborate with the Content & Creative teams to develop product narratives that differentiate and position ZS in the market.
- Product Launches: Plan and execute successful product launches, ensuring that all cross-functional teams are aligned and that marketing efforts are coordinated to maximize impact.
- Demand Generation: Assist the Product Marketing and Demand Generation Manager execute marketing programs by ensuring the completion of various types of content (product briefs, email copy, website copy, webinars, etc.), and coordinating its distribution across channels (digital, in-person, paid & organic social, etc.).
- Sales Enablement: Develop sales tools, training materials, and presentations that empower the sales team to effectively communicate product value.
- Customer Intelligence: Understand how customers use ZS products, uncover the key benefits and problems we solve.
- Market Research & Competitor Intelligence: Conduct market research to gather insights on customer needs, competitor activities, and industry trends. Analyze data to inform product positioning, messaging, and go-to-market strategies.
- Performance Tracking: Support the team by monitoring and reporting on the performance of marketing campaigns.
- Cross-Functional Collaboration: Work closely with product management, sales, other teams in the marketing organization and across ZS to ensure alignment and effective execution of product marketing initiatives.
What You'll Bring:
- Demonstrated experience translating technical features into benefits & values with the objective to contribute to creating relevant and impactful customer-facing (sales materials, brochures, web copy, presentations) and internal collaterals (sales enablement).
- Comfortable working cross-functionally to effectively and successfully bring project to completion.
- Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures.
- Strong international collaboration skills. Ability to think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact.
- Experience balancing multiple tasks and delivering projects on time.
- Must be curious and a self-starter who is able to learn quickly and independently.
- Exceptional spoken and written communication skills.
Additional Skills:
- Bachelor's degree.
- 4+ years of product marketing experience in B2B SaaS marketing for Enterprise customers.
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com