Minimum Salary: -
ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS.
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Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
Digital Customer Experience - Martech
ZS's Digital Customer Experience Transformation Practice operates at the cutting edge of omnichannel transformation, from data optimization and advanced analytics to AI-led orchestration and automated deployment via enterprise technologies. Content is one of the fastest growing areas of omnichannel investment and ZS has developed a range of solutions and services that are enabling clients both to unlock efficiencies within their content operating models and deliver significant business value through personalization of the customer experience. We are growing our team of passionate and skilled content transformation specialists supporting some of the biggest pharma companies in the world to empower healthcare professionals through content-led experiences and, ultimately, improve patient outcomes.
We are seeking a MarTech Associate Consultant with expertise in SFMC and an understanding of broader MarTech platforms to join our team and guide clients in developing and executing effective customer engagement strategies within the MarTech ecosystem.
Key Business Challenges You'll Address:
- Disconnected Customer Experiences: Clients often lack a cohesive, cross-channel experience. You'll advise on SFMC-driven strategies to create consistent, cross-channel customer journeys, integrating with existing MarTech to build cohesive experiences.
- Poor Customer Engagement: Many clients struggle to engage customers meaningfully. You'll help design strategic, data-driven engagement models to be deployed on SFMC to foster elevated customer experience and drive growth.
- Inefficient Marketing Operations: Operational inefficiencies slow down marketing activities. You'll support clients in redefining their MarTech strategy to improve campaign effectiveness and speed to market.
- Lack of Data-Driven Insights: Insufficient analytics capabilities limit strategic planning. You'll guide clients in harnessing customer data and insights (with help of platforms like NBA) to inform more impactful SFMC engagement strategies.
- Outdated MarTech Solutions: Outdated platforms restrict the potential for personalization and automation. You'll recommend updates to MarTech ecosystems, enhancing personalization and automation through modern solutions like SFMC.
What You'll Do:
- Collaborate closely with client stakeholders and ZS teams to help design customer engagement strategies that leverage SFMC and other MarTech platforms.
- Facilitate workshops to explore customer journey use-cases and develop actionable strategies to deliver these leveraging SFMC.
- Work with offshore delivery teams and solution architects to translate strategies into SFMC technical setup.
- Assist project leads in managing client expectations and delivering on planned project milestones.
- Provide guidance to junior team-members to build their expertise in SFMC and client engagement.
- Help develop high-impact client deliverables such as solution design blueprints, user requirements, and KPIs to track success.
What You'll Bring:
- Bachelor's or Master's degree in Marketing, Business Analytics, Information Systems, or a related field.
- 3+ years of relevant experience, with a strong track record in MarTech strategy, customer journey planning, and cross-channel personalization.
- Deep knowledge of SFMC capabilities (e.g., journey design, segmentation, personalization) and familiarity with how it integrates within broader MarTech ecosystem.
- Ability to interpret customer data insights to shape and refine customer engagement strategies.
- Strong ability to present complex concepts clearly and facilitate discussions to align stakeholders on strategic goals.
- Experience managing project activities, driving milestones, and mentoring junior team members.
- Fluency in English. Proficiency in another European Language is desired but not mandatory.
Additional Preferences:
- Salesforce Marketing Cloud certifications, such as Email Specialist, Consultant, or Developer, are preferred and demonstrate proficiency.
- Familiarity with Salesforce Interaction Studio (SFIS) for real-time personalization is a plus, especially in the context of integrating SFMC with SFIS to drive more responsive and dynamic customer engagement.
- Preference to candidates who can be based in our Germany offices (Frankfurt or Berlin)
- Strong relationship building and maintaining skills, particularly across functional areas
- Strong verbal and written communication, organization, analytic, planning and leadership skills
- Can do attitude and ability to work in a fast-paced environment
ZS is committed to helping clients advance their digital transformation efforts through impactful MarTech strategies. If you're passionate about crafting data-driven, personalized experiences in the digital space and excel in strategic MarTech consulting, we'd love to have you join our team!
Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
To Complete Your Application:
Candidates must possess work authorization for their intended country of employment.
An on-line application, including a full set of transcripts (official or unofficial), is required
to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com