Regional Field Marketing Manager, LATAM
About Zendesk:
Zendesk is a service-first CRM company focused on building software that enhances customer relationships. Our products help businesses of all sizes create meaningful connections with their customers. As part of a global team that values collaboration and inclusion, we are committed to improving customer experiences worldwide.
Job Overview:
The Field Marketing Manager, LATAM, will be responsible for executing regional marketing programs that drive pipeline growth and strengthen customer engagement across the Latin America region. In this role, you will develop and implement marketing activities tailored to the LATAM market, collaborating with sales and global marketing teams to align on regional objectives. With a focus on LATAMs unique market needs, you will play a crucial role in expanding Zendesks footprint and delivering impactful marketing results.
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Key Responsibilities:
Regional Field Marketing Execution:
- Implement a field marketing strategy for the LATAM region, focusing on demand generation and pipeline growth.
- Work closely with the regional sales team to align marketing initiatives with revenue and territory-specific goals.
- Coordinate marketing activities such as events, webinars, account-based marketing (ABM), local sponsorships, and partner programs.
- Collaborate with global marketing teams to adapt global campaigns for the LATAM audience.
- Act as a liaison between regional and global teams, ensuring LATAM insights and needs are considered in broader strategies.
- Work with the global demand generation team to enhance local efforts through digital channels, social media, and other online platforms.
Event Management:
- Support the planning and execution of regional events, including trade shows, conferences, and customer roadshows.
- Manage Zendesks participation in LATAM industry events to ensure strong brand presence and new business opportunities.
- Collaborate with sales to deliver tailored field events and executive roundtables for strategic accounts.
Customer Engagement & Advocacy:
- Develop customer-focused programs to increase product adoption, upselling, and retention within LATAM.
- Utilize customer success stories, testimonials, and case studies in ABM and field marketing efforts.
- Work with customer success teams to drive customer advocacy through localized initiatives.
Vendor & Budget Management:
- Manage relationships with external vendors, agencies, and contractors to ensure efficient execution of field marketing programs.
- Oversee budgets for LATAM field marketing activities, focusing on optimizing spend for maximum impact.
- Track and report on program performance, using data to refine strategies and improve results.
Requirements:
- 5+ years of experience in field marketing, demand generation, or regional marketing, with a strong focus on LATAM markets.
- Proven success in executing marketing programs that support pipeline growth and revenue targets.
- Experience collaborating with sales teams and understanding of sales cycles and lead management.
- Strong project management and event planning skills, with excellent attention to detail.
- Analytical skills for tracking and reporting on key marketing metrics.
- Fluency in Spanish and/or Portuguese is required; proficiency in English is essential.
Preferred Qualifications:
- Experience in SaaS, B2B, or technology industries.
- Familiarity with LATAMs cultural, economic, and business dynamics.
- Knowledge of marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
The intelligent heart of customer experience
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Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and were proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.