ABM Manager

About Wunderkind:

Wunderkind is a performance marketing solution that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads, guaranteeing a lift in revenue. Founded in 2010, Our goal is to scale a brand’s ability to create and grow customer relationships through websites, email, text, and ads. We believe individuals should have the freedom to choose the kind of internet they want. An internet that fosters genuine relationships with brands. An internet that treats humans like real people instead of “web traffic.” We also believe in empowering brands to treat their customers as individuals, satisfying their unique needs with tailored experiences and thoughtful communication. By expertly personalizing, automating, and scaling beautiful one-to-one experiences, Wunderkind helps brands acquire new customers at scale and keep them loyal for life.

About the Role:

Introduction: As an ABM Manager at Wunderkind, you will play a pivotal role in our marketing team, focusing on driving marketing strategies tailored to key accounts. Your expertise will help us enhance brand visibility and accelerate business growth by developing personalized marketing campaigns aimed at engaging specific customer segments.

Key Responsibilities:

• Develop and execute account-based marketing plans for Enterprise and SMB accounts, aligning with the sales team to ensure targeted and cohesive strategies.
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers.
• Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising.
• Launch hyper-personalized, multi-channel marketing campaigns for key priority accounts as decided upon with the sales team.
• Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization.
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Stay up-to-date on the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in account-based marketing, B2B marketing, or a similar role.
• Strong understanding of CRM systems and marketing automation tools.
• Excellent communication, interpersonal, and presentation skills.
• Experience in creating Email marketing campaigns
• Ability to work collaboratively in a team-oriented environment.
• Strong analytical skills and data-driven thinking.

Preferred Qualifications:

• Experience with Salesforce, Marketo, or similar CRM and email automation platforms.
• Prior experience in the SAAS  sector.
• Familiarity with SEO, content marketing, and digital marketing strategies.
• Experience with 6sense or other ABM platform

Ideal Traits:

• Strategic thinker with a knack for innovation.
• Detail-oriented with excellent organizational skills.
• Adaptive and responsive to the dynamic marketing landscape.
• Passionate about nurturing long-term customer relationships.

The base salary range for this role is $80,000 to $95,000. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.

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