Role Purpose

The purpose of this role is to conduct user research, interviews and surveys, and use the information to create sitemaps, customer journey maps, wireframes, and prototypes of a product/ application by applying design thinking principles

Do

Understand the business/ market need and create a prototype of a product/ application

Facilitate the client's product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products

Deploy different research methods like surveys, market analysis, qualitative research, webex sessions, interviews etc to get inputs on the overall product/ application design flow

Create strategic design and user-experience decisions related to core, and new, functions and features

Apply design thinking approach to create a wireframe as per expected application design

Work closely with business analysts and project manager to understand customer's expectations and requirements

Create an interaction design of the product/ application and review it with the customers

Identify the current limitations clients and users are facing and refine the prototype accordingly

Continuously take feedback from the customer to finalize the design to create the user interface

Create and conduct mock-ups for the development of the product

Support user interface design in developing the static design of the prototype shared to ensure the client needs are met

Take a user-centered design approach and rapidly test and iterate the designs

Stakeholder Interaction

Stakeholder Type

Stakeholder Identification

Purpose of Interaction

Internal

Business Analysts

Sharing of business/ customer requirements

UI Designer

Design the prototype/ blue print created by the UX designer

UI Development and Testing Team

Ensure that the development is happening as per the blueprint

Product Manager

For Regular Updates and reporting

External

Clients

Client engagement, reviews etc

End User

To conduct qualitative and quantitative research

Display

Lists the competencies required to perform this role effectively:

• Functional Competencies/ Skill
  • Leveraging Technology - Knowledge of current and upcoming technology in UX Design space to build efficiencies and effectiveness in own function/ Client organization - Expert
  • Process Excellence - Ability to follow the standards and norms to produce consistent results, provide effective control and reduction of risk - Expert
  • Design Thinking - Ability to ideate, prototype and test to learn more about the end-user, refine point of view and find a solution for the user's real problem - Master
  • Technical knowledge - knowledge of research design and standards both qualitative and quantitative - Expert

Competency Levels

Foundation

Knowledgeable about the competency requirements. Demonstrates (in parts) frequently with minimal support and guidance.

Competent

Consistently demonstrates the full range of the competency without guidance. Extends the competency to difficult and unknown situations as well.

Expert

Applies the competency in all situations and is serves as a guide to others as well.

Master

Coaches others and builds organizational capability in the competency area. Serves as a key resource for that competency and is recognised within the entire organization.

• Behavioral Competencies
  • Creativity and innovation
  • Formulation &Prioritization
  • Client centricity
  • Execution Excellence
  • Passion for Results
  • Confidence
  • Business Acumen

Deliver

No.

Performance Parameter

Measure

1.

Create a product prototype for a customer

Timeliness, accuracy, CSAT, zero customer escalation, innovation %, task success rate

Delivery(BASE Core)