Salesforce Marketing Cloud Technical Architect & Senior Developer

Make Progress Thrive

We succeed when we make our clients successful. We collaborate to sharpen our insights and amplify this success. We execute with excellence. Always.

We help customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and cloud experience. We create actionable strategies that deliver results quickly, and help organizations adapt to a new experience-driven era. We deliver results quickly by harnessing the power of thousands of pre-built solution accelerators.

The role is pivotal in driving digital marketing strategy, ensuring optimal inbox placement and deliverability, and enhancing engagement through expertly crafted marketing journeys. This position works closely with colleagues to improve email marketing conversion, adhere and advocate for email marketing best practices. Along with marketing cloud administration and implementation for customer's Marketing roadmap.

• The Salesforce Marketing Coud - Technical Architect cum senior developer is responsible for administering or developing Salesforce Marketing Cloud based solutions with a strong understanding of Salesforce way of developing applications.

What you will do

• Design, develop, test, and deploy high-quality Salesforce Marketing Cloud solutions.
• Assist in the maintenance of Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, SSJS.
• Collaborate with the marketing team to automate and optimize marketing processes.
• Configure data import.
• Work with customers and platform data (SQL, views, Send Log).
• Write basic SQL, including join statements.
• Create dynamic, personalized marketing assets using various scripting languages. Ex. HTML, (ServerSide) Javascript, AMP-script.
• Build Marketing Cloud web experience, data forms, custom preference, subscription pages.
• Work through and resolve scenarios using REST and SOAP API.
• Perform Salesforce Marketing Cloud Administration activities.
• Develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
• Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations.
• Participate in code reviews to ensure adherence to coding standards and to foster continuous improvement of code quality.
• Configure and set up data models (data extensions, shared data extensions, Contact model).
• Collaborate with team members to define, analyze, understand and document technical requirements.

Who are we looking for

• Bachelor's degree from in Computer Science, Information Systems, or related field, required
• Significant experience in marketing, technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
• Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio and Audience Builder.
• Proficiency in AMPscript, SQL, and SSJS.
• Knowledge of Salesforce Marketing Cloud APIs
• Experience as a Salesforce Marketing Cloud Administrator.
• Understanding of digital marketing strategies and tactics.
• Strong problem-solving skills and the ability to work collaboratively with other departments to resolve complex issues with innovative solutions.
• Experience in practicing agile methodologies, including scrum and continuous integration environments
• Demonstrated ability to distil business requirements into solution architecture and system design across marketing and sales systems
• Strong knowledge of business modelling and process documentation
• Deep understanding of Salesforce ecosystem, data models, and common integration points with marketing systems
• Ability to lead and facilitate technical requirements gathering, and design sessions
• Strong verbal and written communication skills

Salesforce Certifications - Preferred
Salesforce Marketing Cloud Email Certification
Salesforce Marketing Cloud Administrator Certification
Salesforce Marketing Cloud Developer Certification

What working at Wipro offers

• A competitive remuneration package including extended fringe benefits.
• Being part of the local Wipro South Europe family and also supported by 233.000 enthusiast colleagues spread over the 6 continents;
• A state-of-the-art training platform so you can grow and become the best version of yourself;
• A dynamic working environment with room for personal development
• A career path within a global leading Technology firm
• At Wipro we find it important that you have a good work life balance so homeworking, working at the HQ

About Wipro

Wipro is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 233,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

Diversity and Inclusion at Wipro

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, marital status, age, ethnic and national origin, sexual and political orientation and disability status, or any other characteristic protected by law.

Salesforce Marketing Cloud