Job Description
Wipro's Buyer Experience seeks a Marketing lead to be part of the growth engine, enabling business impact through strategic marketing. Pursuit marketing is a specialized and integral part of the marketing value chain, with other parts comprising of Brand, Sector marketing, Solution marketing, DG/LG, ABM, etc. The role will work closely with the global (USA, Europe, Asia Pacific) market units along with other marking teams across multiple time zones and cultures.
The marketing lead would work closely with SMU Strategic Marketing teams, driving large deals marketing for Wipro. This individual-contributor role will also be responsible for owning selected deals for the entire life cycle. Day-to-day this could mean working on the CRM, planning, interfacing within the teams in the Buyer Experience, strategic market units (e.g., industry marketing), Global Business Lines (e.g., solution/product marketing), and associated functions (e.g., Corporate Marketing, social media) for all deal based marketing engagements assigned. The role focuses on working on creative marketing for large deals by developing marketing tactics that will usually have very defined timelines. You will be required to work on multiple deals at one time, not exceeding 5 per quarter. These deals will be large and strategic in nature and the marketing campaign will have to be customised as per the deal opportunity.
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This role will offer learning opportunities, particularly in marketing strategy, digital intervention and deal-based marketing, which can provide substantial progression in these career streams.
Roles & Responsibilities
- Conduct research and analysis of areas related to the pursuit of marketing, such as new tools, processes, or solutions.
- Support Pursuit Marketing projects by working with marketing leads on assigned projects.
- This support will include
- Reviewing and updating SFDC/CRM data along with SMU Marketing teams
- Creation and updating deal marketing briefs, marketing plans, trackers, etc.
- Support with the overall pursuit communication strategy, which includes identifying challenges, viewing the MI/BI kits, developing creative messaging, value propositions, social media campaigns and executing the marketing plan.
- Support content gathering through internal sources and working with SMU/GBL marketing teams in curating and finalizing as per the requirement of the deal.
- Coordinate with external vendors and in-house marketing teams to execute marketing activities seamlessly.
- Building relationships with SMU and GBL Marketing teams and other critical interdependent groups.
- Support with post-pursuit analysis and review and help with recommendations on tools and processes.
Experience and Expertise
- Master of Business Administration (MBA) in Marketing with 8 - 10 years' experience in deal based marketing. Experience in digital marketing campaigns and tools will be a advantage.
- Experience and expertise in different marketing tactics, execution and understanding of creative support will be preferred.
- Understanding business dynamics which includes Brand, Martech, SMU, GBLs, Regions, Industries, etc
- Hands-on experience in creating reusable collaterals (Case studies, videos, microsites etc.), Work with vendors / agencies for creative support needed & create strategic marketing plans.
- Strong written and communication skills
Required Qualification, Experience and Expertise
- MBA in marketing with 8 - 10 Years of relevant work experience as a marketing professional in B2B IT services, (preferably worked on large deals marketing.
- Experience engaging directly with business stakeholders, taking ownership, and problem solving is necessary.
- Good knowledge on IT deals marketing , the life cycle, and understanding of latest technology.
- Prior exposure to handling deals across sectors / industries will be an advantage.
- Experience in managing various stages of campaigns & would have collaborated across multiple stakeholders for deal-based campaigns.
- Possess Excellent interpersonal skills and strong verbal & written communication skills.
- Ability to work independently with ownership & accountability for results, and attention to detail.
- Experience in multiple marketing channels, especially on digital channels
- Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results.
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Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.