Adobe MarkeTo Skils
Role Title Data Analyst Reports To Project Manager/ Database Lead Direct Reports NA
Indirect Reports

(Upto N-2)
NA

Role Purpose

The purpose of this role is to interpret data and turn into information (reports, dashboards, interactive visualizations etc) which can offer ways to improve a business, thus affecting business decisions.

Do

Managing the technical scope of the project in line with the requirements at all stages

Gather information from various sources (data warehouses, database, data integration and modelling) and interpret patterns and trends

Develop record management process and policies

Build and maintain relationships at all levels within the client base and understand their requirements.

Providing sales data, proposals, data insights and account reviews to the client base

Identify areas to increase efficiency and automation of processes

Set up and maintain automated data processes

Identify, evaluate and implement external services and tools to support data validation and cleansing.

Produce and track key performance indicators

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Analyze the data sets and provide adequate information

Liaise with internal and external clients to fully understand data content

Design and carry out surveys and analyze survey data as per the customer requirement

Analyze and interpret complex data sets relating to customer's business and prepare reports for internal and external audiences using business analytics reporting tools

Create data dashboards, graphs and visualization to showcase business performance and also provide sector and competitor benchmarking

Mine and analyze large datasets, draw valid inferences and present them successfully to management using a reporting tool

Develop predictive models and share insights with the clients as per their requirement

Stakeholder Interaction

Stakeholder Type Stakeholder Identification Purpose of Interaction Internal Project Manager/ Database Lead Regular reporting & updates External Clients Client engagement, reviews etc

Display

Lists the competencies required to perform this role effectively:

Functional Competencies/ Skill
- Leveraging Technology - Knowledge of current and upcoming technology (automation, tools and systems) to build efficiencies and effectiveness in own function/ Client organization - Expert
- Process Excellence - Ability to follow the standards and norms to produce consistent results, provide effective control and reduction of risk - Expert
- Technical knowledge - knowledge of various programming languages/ software (Python, Microsoft Excel, VBA, Matlab, SQL etc) and tools on data analytics - Expert

Competency Levels Foundation Knowledgeable about the competency requirements. Demonstrates (in parts) frequently with minimal support and guidance. Competent Consistently demonstrates the full range of the competency without guidance. Extends the competency to difficult and unknown situations as well. Expert Applies the competency in all situations and is serves as a guide to others as well. Master Coaches others and builds organizational capability in the competency area. Serves as a key resource for that competency and is recognised within the entire organization.

Behavioral Competencies
- Formulation &Prioritization
- Client centricity
- Execution Excellence
- Passion for Results
- Confidence
- Business Acumen

Deliver

No. Performance Parameter Measure 1. Analyses data sets and provide relevant information to the client No. Of automation done, On-Time Delivery, CSAT score, Zero customer escalation, data accuracy

Adobe Launch and Analytics

Data Analyst

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