Are you ready to make an impact?
We are seeking a highly motivated and experienced Email Marketing Specialist to join our dynamic marketing team. The candidate will be responsible for creating, managing, and optimizing email marketing campaigns to drive engagement, retention, and conversion.
Responsibilities:
- Campaign Management: Develop, execute, and manage email marketing campaigns from start to finish, including planning, targeting, setup, testing, execution, reporting, and optimization.
- Demand Generation: Manage forms and lead scoring to nurture prospects through the marketing funnel. Run AI-powered sales campaigns.
- Content Creation: Collaborate with the content team to create compelling email content, including copywriting, design, and layout.
- Segmentation: Utilize data and analytics to segment audiences and personalize email communications.
- Automation: Implement and manage email marketing automation workflows to nurture leads and engage customers.
- A/B Testing: Conduct A/B tests to optimize email performance and improve key metrics such as open rates, click-through rates, and conversion rates.
- Analytics & Reporting: Monitor and analyze email campaign performance, providing insights and recommendations for improvement.
- Compliance: Ensure all email marketing activities comply with industry regulations, including CAN-SPAM and GDPR
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Qualifications:
- Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) or equivalent experience
- 2-5 years of integrated B2B marketing experience supporting the following functions: sales and marketing
- 1-3 years of experience with marketing automation tools; Pardot and Salesforce preferred and knowledge of 6sense Conversational Email is a plus
- Comfortable with email production tools and familiar with critical email marketing concepts such as dynamic content, campaign development Pardot Engagement Studio, email deliverability best practices, email regulations and email performance KPIs (Key Performance Indicator).
- Ability to manage and prioritize multiple projects from inception to completion and incoming priorities from various teams, with proven history of keeping key stakeholders apprised of project status and performance
- Experience with generating and analyzing reports from Salesforce & Pardot
- Thorough with testing, proofing, organizing, and analyzing data, and is meticulous with details
- Strong writing, editing, and presentation skills
- Experience working under tight deadlines and a fast-paced environment
- Adaptable and ambitious, taking on new projects with enthusiasm
- Ability to work both independently and within a team environment
- Highly organized and able to manage their time, business relationships, schedule multiple meetings, and stay on top of multiple communications
West Monroe is a digital services firm that partners with companies in transformative industries to deliver quantifiable financial value. We believe that digital is a mindset and it’s something companies become, not something they do. We bring together diverse, multidisciplinary teams that use their expertise to develop and execute new ideas and ways of working.
At West Monroe, we invest in our people and care in a big way. We are growing the next generation of leaders who lead with inclusion, enabling us to address our clients’ most complex challenges. If you’re looking for a place where you’ll feel supported, our team will help you grow. We believe that growth breeds opportunity for all. And know that when we come together, we can do what's never been done.
Our fast-paced culture and collaborative teams bring the energy and expertise needed to make an impact and deliver beyond expectations. If you are ready to set big goals with us, join us on our journey of building what matters for our clients, our people, and our communities.
West Monroe is an Equal Employment Opportunity Employer
We believe in treating each employee and applicant for employment fairly and with dignity. We base our employment decisions on merit, experience, and potential, without regard to race, color, national origin, sex, sexual orientation, gender identity, marital status, age, religion, disability, veteran status, or any other characteristic prohibited by federal, state or local law. To learn more about diversity, equity and inclusion at West Monroe, visit www.westmonroe.com/inclusion.
If you are based in California, we encourage you to read West Monroe’s Notice at Collection for California residents, provided pursuant to the California Consumer Privacy Act (CCPA) and linked here.