About this role:
Wells Fargo is seeking a Senior Marketing Consultant that helps support critical digital and print customer deepening acquisition marketing campaigns for the Small & Business Banking (SBB) Marketing Team. The role will be responsible for driving incremental business checking growth and customer profitability across business customers. The main priority of the role is the development and implementation of the marketing plan by promoting Wells Fargo deposit accounts to small business owners via mail, email and online banking advertising. The role will collaborate closely with the external creative agency, internal marketing channel managers, and the marketing science team.
The role will support end to end acquisition/deepening marketing campaign management for SBB inclusive of defining target audience, creative development, channels, special offers and optimizing and enhancing the campaign. The role will partner closely with cross-functional partners to promote Wells Fargo Business Banking deposit accounts managing timelines and following the detailed campaign process.
Want more jobs like this?
Get jobs in San Francisco, CA delivered to your inbox every week.
This role is critical in helping SBB deliver on new deposit customer growth and deepening while driving opportunities to scale, improve customer experience and profitability.
This person must be influential in leading campaign resources, both internal and external, while also being able to partner and communicate effectively with other marketing leaders and partners across marketing and other lines of business.
In this role, you will:
- Manage marketing campaigns, primarily with direct marketing channels (mail, email, on-us and branch) that promote Wells Fargo Small and Business Banking deposit accounts that acquire new business banking customers in our branches and on Wellsfargo.com.
- Partner closely directing data analysts, channel managers, creative designers, banker readiness, legal, compliance and operations employees on campaign development, execution and ongoing optimization of the multi-million dollar acquisition marketing budget with the objective of achieving the customer and campaign acquisition goals and ROI objectives.
- Track macro-economic trends, small business environment, competitor strategies, promotions, pricing, and recommend pivots in the bank's campaign strategy and test/learn agenda.
- Collaborate with Marketing Science Team and Lead Marketing Consultant to forecast campaign results, test/learn agenda and business cases, and publish campaign reporting packages that record the financial performance of the marketing investment.
- Provide ongoing performance updates to Head of Small and Business Banking Deepening Marketing, Marketing Executives, CSBB CMO and SBB leadership team.
- Ideate for breakthrough marketing concepts and creative that will improve response rates and lower the campaign cost per account.
- 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Proven success in refining/optimizing campaign execution, including pivots in customer targeting, offer selection, creative execution, and messaging
- Knowledge of business banking products, retail banking, and/or small business customer segment
- Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
- Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
- Ability to direct creative teams to develop marketing campaign assets
- Must be able to successfully navigate a matrixed environment Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
- Must thrive in a fast-paced environment
- Experience in retail banking, preferably Small & Business Banking
- The successful candidate will create a positive work environment with a sense of urgency to achieve new customer acquisition results. This candidate will be articulate and have strong interpersonal effectiveness with an impeccable reputation for integrity, accuracy, consistency, and business acumen. The right candidate will have a strong blend of strategic and execution marketing-based experience.
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$73,100.00 - $155,900.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
10 Apr 2025
* Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.