About this role:
Wells Fargo is seeking a Lead Marketing Consultant that leads technical integration, partner and platform support for the Business Banking cash offer acquisition marketing team. You will work across key internal teams and hosting vendors to identify new integration and tech opportunities to drive new customer acquisition for Wells Fargo business checking customers.
Our ideal candidate demonstrates technical competence, drive, the ability to inspire a team across a matrixed organization, plus create a positive work environment and a sense of urgency to achieve results. They will be articulate and have strong interpersonal effectiveness with a keen eye on risk management. Our ideal candidate will have a strong technical background and a proactive attitude to seek out future integration opportunities to drive growth.
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In this role, you will:
- Act as the primary technical marketing lead for Business Banking marketing team, working closely with key internal digital and product partner teams, and outside vendors to drive integration, innovation, and growth opportunities for Business Banking
- Partner with digital product teams on upcoming product application changes which have impact on the cash offer program
- Drive integration with key teams in Marketing Services and platforms on changes, data transformation, and other enterprise-wide initiatives to ensure alignment with DPG priorities and overall prioritization to pilot new capabilities
- Partner closely with Offer Management marketing lead to determine any dependencies on future offer constructs
- Identify new martech capabilities or tools to leverage; drive prioritization to ensure Business Banking is included in pilot opportunities
- Manage vendors to unlock new optimization capabilities, ensure QA prior to launch, and work within confined campaign timelines
- Submit required intakes with digital and product partners to ensure adequate end to end testing and timely delivery of new solutions
- Manage SOWs for landing pages and other technical needs with vendors across Business Banking marketing
- Provide ongoing tech related status updates to Head of Growth Marketing, Small & Business Banking, Marketing Executives, CSBB CMO, SBB leadership team, and other C-suite level executives
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 5+ years' experience in leading martech and/or platform integrations with a focus on customer acquisitions, performance marketing, and cash offer experience ideally through digital, branch, and owned channels.
- Strong technical understanding of applications and platforms; ability to take complex technical updates and distill down to simple story telling for a broader audience
- Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
- Experience within financial services
- Strong presentation skills including with senior/C-suite level leadership
- Must thrive in a fast-paced environment
- Ability to travel up to 10% of the time
- This position offers a hybrid work schedule
Posting Location(s):
- 401 S Tryon St. - Charlotte, North Carolina 28282
- 3075 Loyalty Cir. - Columbus, Ohio 43219
- 150 E 42nd St. - New York, New York 10017
- 333 Market St. - San Francisco, California 94105
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
21 Apr 2025
* Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.