About this role:
Wells Fargo is seeking a Lead Marketing Consultant for Consumer and Small Business Banking (CSBB). This role will manage performance-based media campaigns (programmatic; social) to drive incremental Business Banking accounts.
The ideal candidate has deep experience in managing acquisition campaigns with aggressive volume and ROI goals. The candidate should be well versed in the digital media landscape, from DSP platforms; to privacy regulations; and measurement solutions (MMM, MTA, etc.).
In this role, you will:
- Be the paid media subject matter expert in a cross-functional marketing team with shared goals
- Collaborate with agency partners to activate and optimize campaigns for volume and efficiency
- Brief media agency on new campaigns; evaluate and approve agency recommendations
- Work closely with agency and in-house tech teams to ensure proper tagging and tracking, and assist in troubleshooting when necessary
- Partner with analytics on implementing and measuring channel-level incrementality
- Manage monthly budgets and updates to marketing forecast with finance and analytics
- Present results in weekly performance meetings
- Own approval documents such as Purchase Orders and agency buy authorizations
- Support audit requirements to document controls, QA processes, and risk mitigation procedures
- Prepare ad-hoc presentations as needed for senior leaders
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- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 5+ years of performance-based digital media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
- 5+ years' experience at agency or marketer with acquisition goals, preferably in financial services
- Expertise in applying strategic thinking to complex performance campaigns, with demonstrable track record of achieving campaign KPIs
- Experience and understanding of technical aspects of digital media (tagging, measurement, audience data solutions, front-end and back-end optimization levers; data-pass; etc.)
- Well versed in media landscape (DSP platforms; audience data providers; MMM; MTA; CPRA; CCPA; etc.)
- Ability to work independently with little to no supervision
- Works well with ambiguity; resilient in the face of unforeseen setbacks; changes in strategy; etc.
- Strong data analysis abilities: ability to identify and evaluate performance trends, isolate root cause, and provide swift/thorough resolution and/or recommendations
- Excellent presentation skills and communicator; must be able to translate complex concepts for senior leaders and partners
14 Nov 2024
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
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