About this role:
Wells Fargo is seeking Digital Campaign Manager with strong experience in paid media execution to support home lending business at Wells Fargo. This role, will focus on the hands-on management and execution of paid digital media campaigns across various channels, ensuring timely and efficient implementation in alignment with business goals and compliance requirements.
Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will:
- Execute integrated paid media campaigns across digital platforms including CTV, OLV, search, display, social media, and programmatic channels, ensuring proper setup, launch, and tracking.
- Manage daily campaign operations, including ad trafficking, monitoring, and performance reporting.
- Collaborate with Media and Creative agencies and internal teams to develop creative assets and implement campaigns according to pre-defined strategies and plans.
- Ensure adherence to legal and compliance standards during campaign execution, working closely with the legal, compliance, and product teams.
- Track campaign progress and performance, providing regular updates and detailed reports on key performance metrics such as leads impressions, clicks, conversions, and ROI.
- Coordinate closely with internal and external stakeholders to ensure timely delivery and troubleshooting of any issues during campaign design and execution.
- Maintain and organize campaign documentation, processes, and procedures to ensure seamless execution and audit readiness.
- Continuously optimize campaigns based on performance data to maximize efficiency and effectiveness, under the direction of Paid Media Marketing Owner and analytics teams.
Want more jobs like this?
Get jobs in Dallas, TX delivered to your inbox every week.
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Hands-on experience managing digital advertising campaigns across platforms such as DV360, SA360, Google Ads, Facebook, LinkedIn, and programmatic tools.
- Proven ability to manage executional details, including trafficking, QA, and delivery of paid media campaigns.
- Familiarity with navigating legal and compliance requirements in a regulated industry.
- Strong organizational and problem-solving skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
- Demonstrated experience collaborating with agencies and internal teams to ensure flawless execution.
- Strong analytical skills with attention to detail in monitoring and reporting campaign performance.
- Experience in home lending or financial services.
- Certification in Google Ads, Facebook Blueprint, or other relevant platforms.
- Familiarity with analytics platforms like Google Analytics or Adobe Analytics.
- Familiarity working with Aprimo/ Workflow management tools
- Hybrid work schedule
- 800 S Jordan Creek Pkwy, West Des Moines, Iowa
- 550 S. Tryon Street, Charlotte, North Carolina
- 1445 Ross Ave , Dallas, Texas with the ability to work at Los Colinas towards end of 2025.
Actual salary is determined by location, experience and qualifications of the job.
This position is not eligible for Visa sponsorship.
Please note: Job posting may come down early due to volume of applicantsPosting End Date:
17 Dec 2024
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.