Overview
TA Instruments is seeking a passionate individual who is early in their career to join our Marketing team. Marketing communication is one of the driving forces behind our business for brand awareness and demand generation as well as to provide an outstanding customer experience. You will be responsible for putting TA Instruments Division's marketing strategy into action by planning and executing omni-channel marketing campaigns and partnering with local and global sales, application, and service teams. You will gain exposure to a variety of industries and job roles that can serve as a solid foundation for your career development.
This role will be based in Shanghai. Occasional travel to trade shows, customer events, and meetings will be expected.
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Responsibilities
- Assist in the planning and execution of omnichannel marketing activities. Track ROI for marketing campaigns.
- Help with the maintenance of media platforms and SEO/SEM activities
- Handle customer inquiries and manage leads through the CRM system.
- Cross-function and cross-region collaboration to meet business goals.
- Help with vendor management and marketing-related inventory management.
- Other duties may be assigned.
Qualifications
- A bachelor's degree is a must. Academic background in Chemistry, Biology, Material Science, Physics, or Engineering, or a basic understanding of thermal analysis or rheology is a plus.
- The ability to communicate fluently in both English and Chinese is strongly desired.
- Candidate must be a team player with attention to detail.
- Ability to travel domestically (5-10%).
Company Description
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Founded in 1963 and now part of the Waters Corporation, TA Instruments is an industry leader in materials characterization with instrumentation for thermal, rheological, thermophysical, microcalorimetric, and mechanical analyses. With inventive and dependable instruments that satisfy scientists' requirements in the assessment of physical attributes and enhance human health and well-being, TA Instruments is dedicated to supporting the most recent advancements in Material Sciences, Life Sciences, Electronics, and more.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.