Overview
We are seeking a highly impactful and dynamic Strategic Segment Leader - Food and Environmental, to drive and lead our Go-to-Market efforts into the Food and Environmental Segment. The ideal candidate will have deep expertise in developing, executing, and optimizing sales and marketing strategies tailored to specific customer segments. In this role, you will collaborate with cross-functional teams to identify opportunities, leverage market insights, and craft impactful campaigns that drive business growth, brand awareness, and customer loyalty.
Responsibilities
- Market Segmentation Strategy: Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity within the Food and Environmental sector of Life Science Tools. Define customer needs and pain points across workflows and map those to Water's Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
- Customer Insights & Research: Conduct market research and customer analysis to gain deep insights into segment-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.
- Tailored Messaging & Positioning: Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group.
- Campaign Development & Execution: Design marketing campaigns targeting distinct market segments, driving engagement, leads, funnel fill and conversions. Adapting our activity to the appropriate sales and marketing channels to ensure success and impact.
- Sales enablement and implementation: Work with sales and field marketing teams to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.
- Cross-Functional Collaboration: Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.
- Performance Metrics & Reporting: Monitor the performance of segment-specific campaigns, using data analytics to measure success and optimize strategies for improved ROI.
- Customer Journey Mapping: Develop customer journey maps for each segment, identifying touchpoints and creating strategies that guide prospects through the sales funnel to conversion.
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Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 8+ years of experience in marketing, with a focus on strategic segment marketing, customer segmentation, or related areas.
- 5-10 years of experience working in or supporting the Food and Environmental segment
- Proven track record of developing and executing successful marketing strategies within specific market segments.
- Strong understanding of data-driven marketing, customer insights, and analytics.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to collaborate with cross-functional teaBms and drive results in a fast-paced environment.
- Expertise in digital marketing, content creation, and multi-channel campaign execution.
- Strong leadership skills with the ability to inspire and mentor teams.
Company Description
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.