Overview
As a key member of the Clinical Global Marketing Team, the Marketing Campaign Specialist will lead the production of content and communications, partnering with marketing managers to develop business-critical customer-facing.
As a key member of the Clinical Global Marketing Team, the Marketing Campaign Specialist will lead the production of content and communications. This role involves collaborating with marketing managers to develop essential customer-facing messaging, content, and campaign strategies for their assigned product portfolios. Cross-functional collaboration is crucial for generating new ways to engage audiences, enhance customer experience, and increase product adoption.
The ideal candidate is an agile marketer with a passion for developing communication strategies and executing marketing deliverables that create a meaningful experience for target audiences and drive business results. The Marketing Campaign Specialist must be highly motivated, possess strong project management skills, and be comfortable with shifting priorities while working alongside various partners in a matrixed environment.
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Reporting to the Senior Director of Global Marketing for the Clinical Business Unit, we are looking for a committed and dedicated individual to join our hardworking, agile team. This team focuses on developing innovative solutions to address high unmet needs in the clinical LC-MS/MS diagnostics market. This position may be home-based, and it is a hybrid role.
messaging, content, and campaign strategies for their assigned product portfolios. Collaboration across functions is critical to generate new ways to engage audiences and build deeper customer experience and product adoption.
This position is hybrid out of Milford, MA, or New Castle, DE.
Responsibilities
Serve as the Content and Communications partner for the CBU, driving the achievement of business objectives through the execution of marketing communication and content tactics.
- Support marketing managers and regional marketing leaders in the development of compelling tactical campaigns and digital activation programs that achieve target goals and measures of success.
- In collaboration with internal and external marketing design teams, deliver production for all assigned marketing campaigns (digital, print, events) in line with campaign objectives
- Collaborate with partners to ensure all projects adhere to the appropriate steps of the material approval process
- Research competitors and industry trends and examples of marketing standard processes to support marketing strategy development
- Implement, scale, and replicate multiple, well-targeted campaigns at once
- Leverage lead nurturing programs to advise, entertain & delight our audience
- Launch campaigns to support new product introductions
Qualifications
- BA/BS degree in marketing, communications, or a related field
- 2+ years of marketing or proven experience in the coordination and traffic of digital marketing campaigns and collateral development
- Digital B2B marketing communications experience within the scientific tools, medical device, or comparable high technology industry. Clinical marketing experience desired.
- Ability to conceptualize, write, and/or manage content development direction for marketing communications tactics including strong digital experiences including media, search, video, and the web, as well as marketing collateral
- Manage multiple projects simultaneously, be a leader on agile marketing teams, and proven track record of working across multiple market and product segments
- Excellent organization skills, including the ability to work independently and manage projects with multiple owners
- Ability to work well under pressure with strong skills for project prioritization against competing business needs in a dynamic and fast-paced cross-departmental setting.
Company Description
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
Key Words
Marketing campaign specialist, content and communications, digital marketing, project management, B2B marketing #LI-Hybrid