Overview
Waters has an exciting opportunity for an experienced Marketing Operations Professional. As a key member of the Revenue Operations team, the Marketing Automation Specialist will lead the optimization of the various Waters Division marketing teams to deliver best in class customer experiences which result in business opportunities and growth. We are seeking candidates with diverse backgrounds and skill sets to push our thinking, share fresh, innovative ideas and drive excellence.
Responsibilities
- Own & drive Marketing business process across business segments, including selection of target areas, priority setting between programs, and execution
- Ensure successful design, build, and maintenance of programs within Marketo
- Ideate and execute various email marketing campaigns, in partnership with the Business Segments and Field Marketing teams
- Own production of campaign landing pages and templates
- Build and grow email list strategy including database size & health
- Run A/B tests for email campaigns and landing pages to optimize performance
- Manage the success of the lead flow process, maximizing customer & employee experience, including lead flow process improvement recommendations
- Drive data and process governance, including email send approvals, database health & enrichment, and change or enhancement requests
- Own and manage compliance across Marketing Automation platform & CRM
- Partner with the demand generation team and the Commercial Enablement team to drive & enable change managementBuild partnerships within the business to ensure efficient and effective delivery of commercial excellence programs
- Translate business challenges into business requirements and help integrate strategy, process, people, and technology
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Qualifications
- Degree in Business required; Master's Degree preferred
- 10+ Previous experience in marketing, operations, or sales field/global roles
- Experience using Salesforce CRM & Marketo is required
- Expert level Marketo Certification is required
- Experience implementing marketing execution frameworks
- Business process improvement experience, leading large projects/programs in complex cross-functional organizations and/or environments
- Excellent communication, consulting and influencing skills
- Training & Facilitation competencies, paired with project management skills
- Strategic mindset, critical thinking, and analytical skills
Company Description
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
Key Words
Marketo automation specialist, marketing operations lead, marketing automation, hubspot expert, marketo expert, marketo strategy, campaign management