Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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Your New Role...
This position supports the Wholesale & Hybrid Partner Marketing team in the execution and delivery of integrated co-marketing campaigns for key Max distribution partners to drive subscriber and revenue growth across partners (YouTube, Spectrum, Optimum, and others). The Specialist will support the team by assisting in the day-to-day creation of marketing assets across key distributors and will take a lead role in the ongoing tracking of marketing activity across the distribution partners. This role will also help develop and manage ongoing Partner Marketing presentations for internal and external stakeholders.
Your Role Accountabilities...
- Assist in tactical oversight of partner campaigns and creative deliverables
- Facilitate the execution of all promotions and paid media campaigns to drive acquisition, activation, and engagement
- Facilitate the development of campaign decks to communicate marketing strategies, plans and integrated programs for partners and leadership
- Support partner day-to-day communication to manage detailed campaign workbacks, to ensure key campaign milestones are met
- Ability to juggle multiple projects with strong project management, communication and organization to meet key campaign milestones.
- Communicate campaign updates and keep strategy documents & materials updated to share with internal cross-functional teams including creative, legal, growth marketing, and distribution
- Tactical oversight of offer campaigns, informed by data and insights with best-in-class execution
- Assist in planning and executing paid media campaigns tailored for YouTube
- Conceptualize YouTube on-platform strategy with cross-functional stakeholders and execute testing agenda to maximize growth
- Build upon and help facilitate big ideas that breakthrough the competitive landscape. Take bold swings with ideas grounded in strategy and insights.
- Oversee budget planning and oversee reconciliation with strategy and ops team. Optimize for future campaigns
- Develop performance reports, establish benchmarks, and provide actionable plans and recommendations based on insights to drive ROI
- Collaborate with creative and growth teams for creative development and optimization to improve results
Qualifications & Experience...
- 3-4 years of marketing experience
- Hands on keyboard buying experience within Google Ads
- Strong understanding of YouTube advertising formats, targeting options, and bidding strategies
- Ability to multi-task and work on multiple projects simultaneously
- Excellent organization, time management and communication skills
- Expertise with presentation development
- Skilled at prioritizing and making decisions on partner opportunities and requests
- Ability to think both creatively and strategically
- Proficient with various computer applications, including Excel, Outlook, PowerPoint, Word, Photoshop, Google Drive and quick learner with various internal systems.
- Solid understanding of changing TV distribution and technology landscape and how it impacts team focus
- Passion for entertainment and popular culture
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $42,000.00 - $78,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.