Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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General Summary:
WBD China franchise team is seeking an E-commerce and CP marketing manager to lead our consumer products online retail strategy and operation, drive the marketing initiatives to support the consumer product business. The ideal candidates will have a strong background in E-commerce, digital marketing, and brand management, with passion for delivering exceptional consumer experiences.
Key Responsibilities:
E-commerce Management and Operation:
- Develop and execute comprehensive e-commerce strategies to drive the online sales of merchandise.
- Analyse market trends and consumer behaviour to identify growth opportunities, like Content e-commerce, short video e-commerce, live streaming e-commerce.
- Initiate joint partnership with key e-commerce platform, creating themed e-commerce campaigns to accelerate the traffics to our flagship shops.
- Enhance the Key Franchise impact through the one-stop online shopping experience.
Consumer Product Marketing:
- Manage product launches and promotional campaigns, ensuring alignment with overall marketing goals.
- Conduct competitive analysis to position products effectively in the market.
Performance Analysis:
- Monitor and report on e-commerce performance metrics, making data-driven recommendations for improvement.
- Utilize analytics tools to track ROI and optimize marketing efforts.
Collaboration and Communication:
- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive approach to e-commerce.
- Build and maintain relationships with key partners and stakeholders.
- Create and execute WBCP e-commerce strategy and action plan.
- Determine WBCP's path to establishing sustainable online presence on online platforms, prioritizing T-mall and JD.com opportunities, with the goals of delivering revenue / profit (optimizing business model) as well as growing and actively managing our online brand presence.
- Develop e-commerce brand and franchise priorities including DC, WWHP, and Animation.
- Establish strategy on how they connect with the larger WB brand. Also develop action plan for how WBCP can take advantage of opportunistic franchise opportunities in e-commerce space.
- Develop e-commerce digital strategies and action plans.
- Identify and apply competitive/industry key learnings and trends and apply to growing business.
- Provide critical input, research and analysis on strategic initiatives and high-level business decisions.
- Establish and cultivate potential e-commerce partners, evaluation and contract negotiation, and follows through to execution.
- Closely work with Consumer Products category team and licensees for cooperation and collaboration to identify and maximize opportunities in digital environment.
- Ensure online platform coordinates with CP licensee footprint to optimize cross-category product range.
- Manage and monitor E commence partners' revenue and expense across categories to ensure that financial objectives are achieved.
- Monitor partners' overall performance throughout contract term, including product sales, inventory, marketing efforts and online distribution strategies.
- Examine potential to cross-promote products between online to offline to maximize sales opportunities and catch up "new retail era".
- Work with WBCP Global Franchise team and China Category team to develop local marketing calendar in coordination with various WB China marketing functions, such as theatrical marketing, digital marketing, franchise marketing etc.
- Develop an expert understanding of franchise properties and a comprehensive knowledge of franchise sensitivities
- Develop and execute digital marketing and social media campaigns for WBCP Franchise to acquire and engage franchise fans to WB consumer products.
- Identify new social trends and emerging platforms, comprehension of competitive landscape and digital best practices, leveraging WBCP digital marketing assets and resources where relevant Work with internal & external stakeholders to coordinate, support and maximize brand exposure opportunities to build and manage WBCP brands and cross activities in both online and offline channels.
- Manage day-to-day franchise social activities, including posting calendars and schedule management, asset development and localization, reporting, social optimization, etc., ensuring strategies are on schedule.
- Responsible for market intelligence and market research if needed. Special projects as needed.
Job Requirements
- Minimum of 8 years of experience in sales and marketing including at least 3 years in ecommerce or related field.
- Knowledge of licensing business required.
- Bachelor's degree in business, Communications, Economics or related field required.
- Master's degree preferred
- Proficiency with Microsoft Office required (i.e. Word, Excel, PowerPoint, etc.)
Knowledge/Skills/Other Requirements
- Fluent in Chinese and English
- Must have a successful track record in ecommerce management and proven ability in developing, analyzing and implementing e-business strategies and plans
- Must have excellent negotiating skills, flexibility and knowledge of consumer products and licensing industry.
- Must have ability to organize and prioritize work, prepare and present written and oral sales presentations, and communicate with clients, licensees, and management to determine needs and solve problems.
- Effective and proven interpersonal, written and presentation skills.
- Effective and proven organizational/leadership skills required
- Must be able to communicate effectively and tactfully with all levels of personnel, inside and outside the company.
- Must have effective and proven problem-solving skills.
- Must be confident and demonstrate initiative.
- Must be an analytical thinker.
- Must be a strategic planner.
- Must be able to multi-task.
- Must be able to travel as needed.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.