Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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General Summary:
We are seeking a highly strategic, creative, and result-driven Brand & Content Marketing Manager to elevated Max's presence in Taiwan and Hong Kong. This role requires a bold thinker who can push boundaries, challenge conventional marketing tactics, and drive culturally relevant conversations that resonate deeply with audiences.
The Marketing Manager will be responsible for developing, executing, and managing multi-channel marketing campaigns that amplify our content, engage new and existing fans, and ultimately drive brand affinity. This individual will be hands-on, data-driven, and able to work independently while also effectively managing cross-functional teams and external partners.
The ideal candidate is an expert in consumer marketing, with a deep understanding of audience behaviors, media consumption trends, and cultural nuances in Taiwan and Hong Kong. They should be able to turn insights into actionable strategies, project manage multiple initiatives simultaneously, and execute with precision. Strong stakeholder management skills and the ability to drive alignment between regional and local teams are key.
This is a high-impact role that requires a mix of creative storytelling, brand-building expertise, and the ability to drive audience connection.
Your New Role:
- Drive Brand Growth & Consumer Engagement: Develop and execute bold, disruptive, and insight-led brand and content marketing strategies to establish Max as a leading streaming platform in Taiwan and Hong Kong.
- End-to-End Campaign Management: Own and lead marketing initiatives from conceptualization to execution, ensuring that all campaigns align with brand objectives, audience insights, and market trends.
- Cross-functional Collaboration: Work closely with regional marketing, creative, insights, PR, social media, and agency partners to craft and implement impactful 360° marketing campaigns.
- Audience-Centric Storytelling: Develop compelling narratives and creative messaging that position Max's content as a must-watch, driving audience curiosity and engagement.
- Maximize Campaign Impact: Utilize data analytics, audience segmentation, and real-time performance tracking to optimize marketing efforts and enhance ROI.
- Creative Innovation & Social Buzz: Think outside the box and identify unique, culturally relevant, and viral-worthy opportunities to make Max a top-of-mind brand.
- Project & Budget Management: Lead multiple projects simultaneously, manage timelines, and ensure on-time and on-budget execution.
- Market Expertise & Trendspotting: Stay ahead of entertainment, digital marketing, and pop culture trends, ensuring Max remains relevant and resonant in Taiwan and Hong Kong.
Essentials:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6+ years of experience in consumer marketing, brand strategy, or content marketing within entertainment, streaming, tech, or media industries.
- Proven track record in developing and executing high-impact marketing campaigns that drive brand awareness and audience engagement.
- Exceptional project management skills, with the ability to juggle multiple initiatives, prioritize effectively, and meet deadlines in a fast-paced environment.
- Creative problem-solver with the ability to identify growth opportunities and challenge the status quo.
- Excellent stakeholder management skills, with experience working across internal teams, agencies, and external partners.
- Strong analytical mindset, comfortable using data-driven insights to guide decision-making.
- Deep knowledge of the Taiwan & Hong Kong streaming landscape, including consumer behaviors, cultural trends, and local content preferences.
- Fluency in Mandarin Chinese and English (written and verbal) is required; Cantonese proficiency is a plus.
- Passionate about entertainment, pop culture, and storytelling, with an enthusiasm for Max's content and vision.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.