Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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We are seeking a highly motivated brand and content Marketing Manager for our expanding streaming entertainment product in Taiwan and Hong Kong. The Marketing Manager will identify, develop, and inspire the company brand marketing efforts to be outstanding, forward-thinking, and culturally relevant. In this role, you will lead all facets of marketing strategy from campaign development and end-to-end campaign management of some of the brand's biggest initiatives, such as content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans.
The ideal candidate will have a strong background in consumer marketing, the ability to derive creative ideas from data and insights, and experience in building a new brand from scratch. The candidate should excel in utilizing data to drive impactful campaigns and be a collaborative team player who can effectively manage stakeholders both internally and externally. Proficiency in both Chinese and English is required, and experience in streaming products is a plus.
Key Responsibilities
- Own and execute the brand and content marketing strategy to bring Max to the audiences in Taiwan and Hong Kong.
- Collaborate with the regional marketing team and agency partners to create and implement effective brand and content marketing campaigns for the launch and ongoing promotion of our product.
- Take ownership of the end-to-end brand management process, leading campaigns independently from start to finish.
- Develop a comprehensive brand strategy and craft campaign brief that align with overarching brand, audience, and channel strategies.
- Align various internal teams and stakeholders to ensure campaign objectives are met and obtain necessary approvals throughout the campaign timeline.
- Manage/prioritize multiple projects simultaneously, each at different stages of execution and development.
- Work closely with Insights & Research to optimize campaigns based on consumer data and insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing, ideally within an entertainment, DTC or consumer marketing company.
- Proven experience in consumer marketing, with a focus on building and managing brands.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Experience with project management, with a proven record to drive strategic frameworks all the way through execution.
- Deep understating of audience behavior and the ability to leverage consumer psychology to drive engagement. Capable of extracting consumer and communication insights from our content.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
- Fluency in Chinese and English, with exceptional written and verbal communication skills in both languages.
- Strong analytical skills and the ability to derive actionable insights from data.
- Experience working in a demanding and competitive environment, with multiple deadlines, objectives and stakeholders.
- A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends with excitement for our content and product.
- To succeed, you need to be a creative team builder and storyteller who is not afraid to try, learn and iterate. You need to be focused on impact, able to measure your success, and take decisions based on data.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.