Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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The Job:
Reporting to the Associate Director, Affiliates Marketing SEA, this role will oversee all MAX and linear channel affiliates, MVPD & Telco marketing initiatives in Singapore and the SEA region. He / She will lead all efforts that culminate into bringing alive MAX and WBD's suite of linear channels to the viewers through concerted partner marketing initiatives. The role requires to bring in the balance between brand and business thinking to drive Max and linear channels reach and revenue building efforts to drive key KPI subscriber KPIs & revenue goals.
The Team:
The Partner Marketing team services more than 50 partners across SEA and our team's mission is to ensure the balance between brand and business objectives to drive subscriber & revenue goals while driving pop culture moments for our brands and partners.
As a team, we are responsible for strategizing and promoting brand and key content awareness on partner platforms to drive acquisition and retention of subscribers. We also provide training and sales front liner engagement to keep our brands and channels top of mind amongst partner sales teams. The team works closely with internal and external stakeholders to drive a cohesive partner marketing strategy that is in alignment with global and regional goals and plans. Key levers to achieve the objectives beings - content, channels and services ranging from movies, factual & lifestyle, general entertainment and kids genres across all their platforms.
The Daily:
Campaign specific:
- Liaise with internal stakeholders to design a cohesive & customized partner marketing strategy with clearly defined measurable outcomes across subs, reach & EMV
- Align channel and brand strategies with partner marketing campaigns to achieve campaign objectives.
- Leverage on partner platforms such as on-air, online, print, EDM, SMS, radio, social media, on-ground to amplify campaign reach and awareness.
- Oversee any on-ground activation/campaign for brand presence and maintain share of voice in the market - drive acquisition, retention and increase subscribers' engagement.
- Develop sales incentive programs and support partners on frontliner engagement programs such as quarterly key content & sales training sessions.
- Evaluate training needs and work with internal stakeholders to develop training programs that are aligned across business goals.
- Brief in and deliver campaign creative assets for partners.
- Compile post-campaign reports with performance and result analysis.
- Conduct in-depth analysis of partner performances to shape partner marketing strategies and deliver data-driven recommendations.
- Manage external vendors for marketing collaterals/premiums/media drops/festive gifts.
- Plan and manage partner budgets by tracking campaign spends and payment processing.
- Work with internal comms team and partners to develop and implement strategic public relations activities to generate publicity of channels and key content.
The Essentials
- Bachelors' degree : 5 - 7 year's experience in partner marketing across affiliates, MVPDs, telcos, digital partners
- Experienced and skilled in developing best in class multi-media partner marketing campaigns that are creatively compelling & customized to partners. Should have firm grasp on media planning across TV, digital, OOH, social
- Excellent stakeholder management skills and ability to work in an evolving and fast paced environment - collaborative & collegiate
- Ability to communicate cross functionally and across levels.
- Excellent presentation making and presentation skills + ability to blend strategic vision with seamless and on point execution
- Comfortable with follow ups and chasing the ball to the last mile
- Deep understanding and relationships within the Singapore & SEA partners landscape
- Love for all things entertainment and pop culture and of course WBD legacy and a passionate drive to build the future with MAX
- Proficient in reading, speaking and presenting in Mandarin
Channels & SVOD Services:
- Movies: Max, HBO, HBO Family, HBO Signature, HBO Hits, Cinemax
- Kids: Cartoon Network, Cartoonito
- General Entertainment: Warner TV
- Factual/Lifestyle: Discovery, Animal Planet, TLC, Discovery Science, Discovery Asia, DMAX, HGTV, Food Network, Asian Food Network, Travel Channel, Eurosport
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.