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Manager, Franchise Management & Marketing

AT Warner Bros. Discovery
Warner Bros. Discovery

Manager, Franchise Management & Marketing

Burbank, CA

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

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Your New Role...

Warner Bros. Discovery Consumer Products Inc. seeks a Manager, Franchise Management and Marketing for the WBDGCP Global Franchise Management and Marketing department. Under direction of the Director, Global Franchise Management and Marketing, the Manager is responsible for supporting WBDGCP's Harry Potter and Live Action Theatrical franchises on WBD's Global Themed Entertainment initiatives and experiences. Other properties and projects may also be assigned. Role includes the management of the licensee relationship with our third party partners and the review of all marketing, promotional and brand submissions. The Manager will also need to establish and manage relationships with the Global Themed Entertainment category management team to work seamlessly across projects. This also includes coordination with all other necessary internal WBD departments and divisions (category, retail, sales, creative, finance, international, franchise development, etc.) to facilitate execution of all projects and materials in a professional and timely manner.

Your Role Accountabilities...

  • Manages brand strategy and marketing approval for experience projects including but not limited to: Harry Potter: Magic at Play, Harry Potter: A Forbidden Forest Experience, and Harry Potter: A Yule Ball Celebration
  • Managing projects and relationships with third party experience licensees, including managing weekly calls, leading review on marketing plans and strategies, and project managing marketing submissions as needed
  • Supports the Director, Global Franchise Management and Marketing by executing marketing materials against strategic direction
  • Develops and maintains relationships with stakeholders and relevant internal and external constituents to establish a reliable and timely flow of information and submission materials, particularly WBD teams such as the Global Themed Entertainment, Category, Retail, Creative, Finance, Legal, and Warner Bros. Discovery international offices
  • Directly supports third party licensees enabling them to properly develop all marketing and promotional materials adhering to the Brand Guidelines of the respective Harry Potter and Live Action theatrical brand
  • Support the development of department franchise needs including creating and updating reference materials and communication tools for internal and external stakeholders

Qualifications & Experience...

  • Experience managing projects and leading conversations with external stakeholders to drive business goals
  • Four-year college degree required. Coursework emphasis in business/marketing strongly preferred
  • 5+ years work experience in a related field, themed entertainment a plus
  • Strong communication skills with internal colleagues and third party partners
  • Strong proficiency in Microsoft Word, Excel, PowerPoint and presentation software programs required
  • Clear understanding and demonstrated working application of marketing principles required
  • Sensitivity and consideration of global cultural nuances
  • Strong writing and grammar skills and ability to clearly articulate point of view
  • Strong understanding of licensing preferred
  • Proficient organizations skills and ability to self-manage and prioritize
  • Must have the ability to communicate effectively and tactfully with persons on all levels and cultures, in-person and virtually
  • Must have the ability to pay close attention to detail and understand written and oral instructions
  • Strong project management skills as well as task prioritization
  • Some travel is required
  • Strong knowledge of the Harry Potter brand
  • Multiple language proficiency a plus

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $83,090.00 - $154,310.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Client-provided location(s): Burbank, CA, USA
Job ID: Discovery-WAMEGLOBALR000086477EXTERNALENGLOBAL
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • FSA
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • On-site/Nearby Childcare
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Company Outings
    • Snacks
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Unlimited Paid Time Off
    • Sabbatical
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • 401(K)
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Learning and Development Stipend
    • Access to Online Courses
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)