Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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Your New Role...
The Manager, Brand Strategy & Marketing role is pivotal in elevating WBTV IP's brand positioning through strategic marketing, asset acquisition, product placement and brand strategy. It oversees the acquisition and management of marketing and promotional assets for both global and domestic sales and marketing distribution. The position supports the business through strategic marketing
efforts, including network and streaming negotiations, ensuring the highest quality in all marketing assets, such as gallery, asset acquisition, unit episodic hiring, photo editing, retouching, and talent approvals. This role directly supports the team with a comprehensive understanding of the IP brand and tailored marketing strategies for each title, while also building and maintaining strategic photo and brand strategy across the IP life cycle.
Your Role Accountabilities...
- Responsible for managing and tracking high-volume marketing assets and team IP project assignments, overseeing updates to the company-wide library of marketing assets, and publishing to the B2B site by supervising the Brand Marketing Assets Supervisor to ensure compliance with talent and legal approvals, and handles all international and domestic communication regarding marketing asset receipt and timelines. Collaborates closely with key partner teams and departments, including Art & Advertising, Marketing Operations, WB International Television, Domestic Home Video, International, Consumer Products, Marketing, Music, Syndication, Production Offices, Legal, and Labor Relations, ensuring cohesive brand strategy and alignment across all initiatives and projects. Additionally, the role leads and delegates all brand coverage and asset acquisition and procurement with the Brand Marketing Assets Supervisor, ensuring brand and IP consistency and alignment.
- Supports the SVP of Brand Strategy and Marketing through clearly communicating brand goals, positioning, and strategy to all constituents serving as the central hub for internal and external partners to ensure all communications adhere to brand voice and strategy as well as identifies opportunities to increase exposure. Acts as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing brand approvals. Works collaboratively with various internal departments (publicity/production/legal/creative/publicity/social media/global franchise/consumer products) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets.
- Oversees the Brand Management Assets Supervisor and contingency workers, ensuring seamless on-boarding through training, best practices, brand guidelines and adherence to WB Standards. Communicates and identifies process or operational changes within the Supervisor's role to the SVP, Brand Strategy & Marketing, for best practice approval, ensuring strategic alignment and operational excellence.
- Supports the SVP in identifying pitch strategies and opportunities for revenue generating IP brand placements and partnerships, acting as the Brand Strategy and Marketing team's representative on set or location, ensuring seamless communication between the network, brand, and client to production, while fostering relationships with other Warner Bros. divisions to create incremental opportunities for partners, enhancing exposure for WBTV IP, and drive additional business for divisions such as WBD Global Franchise and WBD Consumer Production, leveraging the IP across all synergy channels.
- Manages brand management for both current and legacy titles, ensuring meticulous compliance and clearance for all international and domestic requests. Oversees the strategic deployment of these titles across various marketing materials, events, and activations, ensuring brand authenticity and alignment for assigned projects. Acts as the primary brand authority, facilitating seamless communication and collaboration between the network, brand, and clients.
- Performs other related duties as assigned.
Qualifications & Experience...
Work Experience
- Previous TV photo marketing and/or publicity experience required.
- 5+ years of experience working with entertainment studios, brands, networks and/or production executive with brands in show and out of show required
- Strong experience working knowledge of production required
- Account/Client Services experience required
- Significant project management experience required
- Experience working with Business Affairs, Legal and Clearances within entertainment field preferred
Education, Professional Training, Technical Training or Certification
- High School diploma or equivalent required.
- Bachelor's degree in related field strongly preferred.
Knowledge/Skills
- Strong knowledge of marketing
- Understanding of production, workflow and process (including but not limited to, storylines, casting, key production info, scheduling, etc.)
- Extensive direct knowledge of production planning and marketing strategic approach required for content releases
- A background that demonstrates success in budgetary management, resource time management and workflow
- Excellent communication skills
- Excellent organizational skills and a keen eye for detail
- Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities.
- Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
- Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
- Basic retouching skills: ability to do perform minor cleanup, color, and contrast adjustment a plus.
- Experience with Photoshop is required; familiarity with Adobe Lightroom, Bridge, Illustrator, and InDesign is preferred. Photo Mechanic a plus.
- Familiarity with union photographers and rules strongly preferred.
- Experience with Digital Fusion a plus.
- Familiarity working on a MAC platform is required.
Other Requirements
- Sustained success as a teammate.
- Must be able to work efficiently, maintain calm and project an upbeat attitude under pressure. Sense of humor is a plus.
- Must be well organized and able to prioritize while juggling multiple concurrent projects with competing deadlines.
- Must be able to manage others
- Ability to effectively influence and communicate cross-functionally with all levels: exceptional verbal and written communication skills
- Must be able to communicate clearly and succinctly with internal and external partners.
- Must be able to be flexible with hours and work overtime and weekends as required.
- Must be able to handle confidential information.
- Must be able to handle legal contracts, talent information and IP information
- Must be able to work within a TV production timeline and adaptable to production changes
- Must be well organized and able to prioritize while juggling multiple concurrent projects
- Must be able to communicate effectively and follow through on requests in a timely manner
- Must be able to be flexible with hours and work overtime and weekends as required
- Must be able to maintain a cheerful disposition in a fast-paced environment during demanding times.
- Must be able to review and comprehend detailed documents.
- Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities of this position.
- Strong organizational skills and attention to detail required
- Must be willing to work as a team and be available to all in department.
- Strong contacts in the photography industry.
- Must be hard working, dedicated, and passionate about photography.
- Must have a strong editorial sense and understand the relationship of the photography we produce in the larger worldof press, marketing and social.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.