Franchise Management & Marketing Associate

Your New Role...
Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate, Global Franchise Management & Marketing. Our Associate is a member of the Warner Bros. Discovery Global Consumer Products Franchise Management & Marketing team, which is responsible for supporting the DC brand (inclusive of franchises like Batman, Superman, Wonder Woman, Justice League, DC Super Friends, Batwheels, and many more). This group spearheads the strategic planning process, franchise plan development, and marketing activations tied to our annual DC priorities.

The person in this role will be responsible for the day-to-day facilitation of franchise strategy and marketing initiatives, including but not limited to: supporting the upcoming release of the Superman film across all stages of marketing during its rollout this summer; building up the go-to-market strategy for the Supergirl film by developing initial branding materials and pitching the project to prospective global licensees as well as retailers; acting as a project lead across high-level and high-impact co-licensing partnerships with other entertainment IP; identifying data-driven audience insights to inspire strategic character positioning, establishing key marketing beats/opportunities in the annual planning cycle, and providing support to cross-functional teams that will allow them to activate against our creative principles; supporting the creation of presentation materials and brand-new style guide assets for licensees to leverage in product development; and overseeing the execution of activations on a global scale in partnership with hundreds of different licensees across Toys, Fashion, Home, and Accessories. Other duties may also be assigned dependent on business development and incremental needs.

The ideal candidate for this position is naturally curious and proactive. They're adept at relationship management, able to clearly identify/articulate priorities, and are willing to leverage research/data as the foundation for creative ideation. In a fast-moving environment, they are able to stay organized and remain professional while always being willing to act as a problem-solver. They also like to have fun and are passionate about the work they do...we get to play around in the world of Super Heroes after all!

Your Role Accountabilities...

• Review, route, and approve all licensee and retailer marketing submissions for assigned properties
• Assist in executing franchise strategies and marketing initiatives in support of core franchises as well as individual properties (e.g., Superman, DC brand, etc.)
• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
• Assist with the acquisition, development, approval, and use of Theatrical and TV assets
• Assist in executing the social media content strategy and calendar across all platforms, developing innovative marketing approaches to delight and engage fans
• Obtain necessary internal, external, and third-party approvals (including Legal, Brand Assurance, and Talent) for all GCP-driven marketing materials and assets that licensees as well as promotional partners can leverage
• Maintain Brand Assurance guidelines and ensure timely updates plus communication outward to the applicable stakeholders
• Lead the comics re-use process for Global Consumer Products, clearing new artwork from DC comic books for use across product and marketing opportunities
• Act as the first point of contact for product development and brand-related questions
• Manage relationships with external agencies and vendors, with whom the team collaborates frequently on various projects in support of DC brand initiatives
• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development, and the Global Insights teams in addition to data from external sources
• Collect and submit updates to the Franchise Monthly Newsletter

Other projects and duties may be assigned dependent on business development and needs.

Qualifications & Experience...

Work Experience

• Minimum 3 years marketing experience required
• Franchise management experience is a plus
• 2+ years entertainment industry experience strongly preferred

Education, Professional Training, Technical Training or Certification

• Bachelor's degree with coursework in business/marketing strongly preferred

Knowledge/Skills

• A passion for and knowledge of the DC brand and franchises (e.g., Superman, Batman, Wonder Woman, Justice League, DC Super Friends, Batwheels, etc.)
• Strong proficiency in Microsoft Word, Excel, and PowerPoint
• Proficiency in Keynote is a plus
• Photoshop and Illustrator knowledge is a plus
• Clear understanding of marketing principles
• Knowledge of digital platforms (YouTube, Instagram, TikTok), emerging technologies, and consumer trends is a plus
• Understanding of licensing preferred
• Strong written and oral communication skills

Other Requirements

• Must be well-organized with effective and proven planning and follow-through skills
• Must be a self-starter, dependable, and optimistic
• Must have the ability to analyze and organize data
• Must have the ability to work well under time constraints
• Must be able to handle multiple projects, prioritize assignments, and effectively meet deadlines
• Must have the ability to work in a team environment with changing priorities and therefore be flexible/adaptable
• Must be proactive and willing to take ownership of high-impact/high-visibility projects
• Must be creative and willing to troubleshoot/solve problems

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $47,466.00 - $88,150.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.