Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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Your New Role
You will be responsible for planning and executing all marketing (excluding biddable digital channels) but have an accountability for all WBD communication for streaming in the markets including PR, social, performance and biddable marketing, retention & engagement and partner/trade marketing which do not report directly to this role.
Your Role Accountabilties
• Maximizing the local business KPIs for streaming, through the channels within their direct responsibility as well as leading a cross-functional team that manages all other channels that can influence streaming for the markets
• Inputting and agreeing the budget and subscriber forecast for the territory with the EMEA acquisition and retention teams
• Overseeing the localization of streaming campaigns for the markets with creative services whenever possible or external creative agencies when appropriate
• Leading campaigns for local original productions for streaming for the markets from key art through to the last asset delivered across all marketing channels
• Owning the local media brief, consolidating all marketing inputs from the streaming and regional marketing teams. This will include annual, quarterly and campaign briefs
• The media channel mix to deliver the brand KPIs, forecasted gross adds and engagement for the markets within an appropriate blended SAC
• Ensuring there is always an up to date local marketing plan, and ensuring that everyone within the virtual extended local marketing group are aligned on the priorities, the targets and their part in the execution of the plan
• Driving the outcomes in wholesale needed through collaboration with local partnership and distribution teams as well as the necessary marketing with partners through the local trade marketing teams
Skills and Expereince
- Fluent in German
• A highly experienced marketer with proven success in full funnel marketing strategy, planning and execution
• Strong financial acumen to manage budgets, analyze efficiency of marketing initiatives and support the overall corporate financial objectives
• Strong relationship management with internal and external clients as well as key stakeholders to general manager or global CMO level
• A proactive, self-starting and independent person who is comfortable with delivering results within a dynamic and matrix organization
• Significant experience with marketing a subscription service
• Experience of working in a multinational organization and within a global matrix environment
• Excellent creative appraisal skills and creative judgment.
• Dynamic personality, adaptability, professionalism
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. Severely disabled employees are welcome in our company and will be given special consideration if they are equally qualified. Flexible working hours are offered to assist.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.