Copywriter, CNN Brand Marketing

Your New Role...

We are CNN - the world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

We are seeking an energetic and experienced Copywriter to join our CNN Brand Marketing team. This role will focus on copywriting efforts for our direct-to-consumer subscription businesses across the full funnel. Reporting to the Senior Copywriter, you will work in tandem with them to develop persuasive and impactful copy that enhances the customer journey across all touchpoints, driving brand affinity, conversions and engagement.

Please be prepared to submit a portfolio of writing samples on the application.

Your Role Accountabilities...

• Develop and execute compelling copy for direct-to-consumer subscription campaigns, including on and off-platform advertising, social media and other paid and owned channels.
• Collaborate with marketing, design and product teams to create cohesive and effective messaging strategies.
• Ideate and develop full funnel creative that drives customer acquisition and retention.
• Conduct market research and stay up-to-date with industry trends and the news environment to inform enhance copywriting strategies.
• Support the Senior Copywriter in ensuring all copy aligns with brand voice and guidelines, maintaining consistency across all touchpoints.
• Analyze campaign performance and use insights to optimize copy and improve conversion rates.

Qualifications & Experience...

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of professional copywriting experience, preferably in a direct-to-consumer or subscription-based business.
• Proven track record of creating effective lower funnel creative that drives conversions.
• Excellent writing, editing and proofreading skills, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Proficiency in using analytics tools to measure and optimize campaign performance.
• Strong understanding of digital marketing channels and best practices.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $77,841.00 - $144,563.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.